We are a digital agency with two key service areas: online marketing and intranets. Our clients recognise us as experts in our field, and our high referral and retention rates reflect this. Our able team of 13 bring a range of skills to the table, from editorial and design to technical and site management.
| Founded: | 2005 |
| Location: | Fulham, London |
| Number of staff: | 12 |
| Turnover: | £850,000 (2008/09) |
| Legal status: | Sole trader business (Dan Hawtrey trading as Content Formula) |

Christian leads the editorial and social media components of all our sites and projects, working with clients to understand their needs and put in place plans to ensure success.
Originally from Australia, Christian has experience building and engaging online communities through social media and content strategies. As the founding Editor of SameSame.com.au, an Australian news and lifestyle site for the gay community, he built a large and thriving community, doubling traffic every year he worked there and taking the site to the #1 spot in its category according to Nielsen. He has a BA in Writing and Cultural Studies and is currently completing a Master's Degree in Journalism. As a freelance journalist he writes for a number of websites and print publications around the world.