We’re proud of our own work but we also pay attention when we see examples of other people’s work in a similar space. This deck is a series of screen grabs from an advocacy campaign that launched recently in the UK.

The campaign is designed to promote word-of-mouth around a new beer product to hit the market: Home Draught. It’s an ideal product for WOM marketing – by its very nature it’s a social product, something you are likely to see at parties and share with friends.

With the Google Chrome OS coming out later this year, “working in the cloud” is becoming a serious option for many private users looking to manage documents, images, and everything else from any computer with internet access.

While this may be an option for the private user, what about the big-money spenders – the businesses? Can cloud computing, like Google Docs, make real time collaboration on documents effortless not only within your own organisation, but also with clients and customers? What about governance, Sarbanes-Oxley compliance, security? Can Google as the more cost-efficient service beat the services SharePoint offers?

As often within the IT industry, the answer is not simply black or white, but rather depends on where you stand. Read on…

We've learned from our work with SharePoint for various medical devices clients that creating "pretty" functionality means thinking quite a long way past "Out of the box" and applying some "outside of the box" approaches. Content Formula have developed several good looking and interactive applications using a combination of Flash, JQuery and HTML/CSS. None of these required any SharePoint development, instead using standard SharePoint features and some creativity from our developers! Because of this, they cost our clients a lot less to develop than if we'd used the in-house development team.

This is just a little taste of the sort of things you can create with some good SharePoint knowledge, lateral thinking and just a dash of wizardry. Read on...

Given our experience with word-of-mouth (WOM) campaigns, we’re always interested to see what other brands are doing. This presentation shows the anatomy of Clairol’s ‘Nice And Easy’ WOM campaign, which can be found at www.confidencetoshine.com.

No, not that Flash.

Flash receives a fair amount of criticism these days. Steve Jobs and Apple would have you believe that it’s game over for the adaptable web veteran, but Adobe are sticking to their guns. Who’s right?

No Flash on the iPhone or iPad

Flash is notable by its absence on Apple’s popular mobile devices the iPhone and the iPad. Many thought this was a strange omission initially (myself included). Apple recently posted a statement was posted on their website explaining their position. Read on…

Most organisations have woken up to the social media phenomena by now, although there’s still some confusion and debate around which platforms to use, and how to maximise participation and effectiveness of these feeds. Here’s some food for thought for those of you starting out, or considering embarking on a little ‘social media spring cleaning’.

What can social media do for me?
There are plenty of benefits to using social media:
- it can build closer relationships and increase engagement with your customers and stakeholders
- it can help you to gain further insight into what makes your customers tick
- it can get your customers talking to you and to each other
- should you need to give or receive information quickly, you have a receptive communication channel ready to go. Read on…

Is your site missing out on potential eyeballs, just because they’re accessing it using a mobile device? Native interface elements that feel familiar to handheld device users can easily be implemented by combining two standards-compliant techniques and directing your visitors to a specially formatted version of your site or blog.

As long as 10 years ago, web standards champions the W3C afforded the web designer a way to optimise their layouts for handheld devices, however the methodology was little known and was implemented even less-so.

The advent of touch screen devices has changed the way users interact with the mobile web, and manufacturers have, to varied degrees, enhanced their built-in browsers to meet the new requirements.

I highly recommend you get around to doing this for your site or blog. We’re not just pandering to Apple device users here – the UI controls will cascade gracefully to other brand devices, whether they incorporate a touch-screen or not. Using a variety of design and coding techniques you can catch that huge cluster of mobile web users and keep them returning. Read on…

After a global recession, which put millions out of work, it seems that some jobseekers are having to come up with more innovative ways to stand out from the crowd. Not content to sit back and wait for the right role to be advertised, some are putting the internet to work for them in creative ways, and we could all learn a lot from how they’re doing it.

Alec Brownstein is a great example. In his quest for the perfect job he spent £4 ($6 USD) on Google adwords to reach five creative directors at major advertising and marketing firms: Scott Vitrone, Ian Reichenthal, Gerry Graf, Tony Granger, and David Droga. Basically he banked on the fact that these directors would be googling themselves at some point, and amongst the search results was his ad which simply read “Googling yourself is fun, hiring me is fun too.” He got four interviews, two job offers, and according to FastCompany.com, he’s now employed at Young & Rubicam. Definitely a slam dunk for Alec!

Read on…

Last week, Facebook revealed their latest tool to help webmasters “Socialise” their sites – Facebook Open Graph.

Open Graph is Facebook’s latest foray into search engine functionality and if all else fails, it’s best to think of it simply as the first step towards a social search engine. Facebook is hoping that as people browse the web they will “like” pages by clicking a Facebook button which then informs their friends via Facebook.

Open Graph will enable sites which you’ve never been to before display recommendations and information tailored for your tastes based on what you or your friends have previously “liked”. At surface level then this is just a slightly more powerful version of those buttons you see around the web which enable you to share stuff you like with your friends. But the story of Open Graph is going to be so much more than that.

Read on…

Recent Google Webmaster Blog posts highlight the new features in Google’s Webmaster Tools which webmasters and site owners can use to submit information to Google. Also highlighted is the need for businesses to keep an eye on what the search engines are asking them to do, else they risk being left behind their more savvy competitors!

I will be concentrating on Google here, but we can apply the below to other search engines.

A lot of people will already know the basics of SEO

• Create page titles which carry information, rather than just one or two word titles.
• Create the page content & copy with audience and keywords in mind.
• Structure the page using headings, paragraphs and lists in the code.
• Give images descriptive alt text and titles.
• Add metadata descriptions to your page. (This is becoming less and less important, but it is still often used on the search engine results page!)

Following the above guidelines goes a long way to achieving a good ranking on any search engine you care to mention, but any SEO consultant will be at pains to tell you that there’s a lot more you can do.

Read on…