By Dan Dukharan
The screen preview shows the search keywords highlighted on the destination page
Pioneering the way yet again, Google, the head honcho of search engines, has recently implemented a handy new feature that allows users to view a screen preview of sites returned in search results.
Search users can left-click on the site description to view a screen preview of that page, which also highlights where the keywords used in the search are featured on the body page.
This feature cranks search optimisation up a notch as it empowers users and allows them to make even more informed choices about the websites they visit. It also places further emphasis on the importance of using keywords effectively throughout your website.
Microsoft has implemented a similar initiative with their ‘new kid on the block’ search engine Bing: this however, merely provides the user with additional information in text format about what can be found on sites returned in the search.
Google’s initiative is more in tune with users’ needs and requirements, and is another key milestone in enabling users to navigate the vast amount of content on the web more effectively. Here are some screenshots of the major search engines to illustrate his new area of competition.