We’re proud of our own work but we also pay attention when we see examples of other people’s work in a similar space. This deck is a series of screen grabs from an advocacy campaign that launched recently in the UK.

The campaign is designed to promote word-of-mouth around a new beer product to hit the market: Home Draught. It’s an ideal product for WOM marketing – by its very nature it’s a social product, something you are likely to see at parties and share with friends.