I spotted this whilst reading The Times on the train, and it struck me that this is a static version of the interactive rich media ads you see all over the “glossy” websites. Have print media agencies taken a leaf out of their digital partner’s books?
You can see the print ad on the right (view full-size). Below are some examples of some Flashy rich media ads, where cars, people and products crawl from one box to another, taking over the page:
I don’t know who got there first – this might even be old hat to the hacks of the advertising world – but it struck me as an unusual crossover that works very well.
