2010

01

Jul

Building a conversation twitter for healthcare companies

By Dan Dukharan

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More and more healthcare companies are building their presence on Twitter. What do they have to gain from this? And what about the risks? Read on for our look at the wonderful world of Twitter and which healthcare companies are getting involved...

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Would Roger Moore click on that button?

by Kate Murray

Getting under the skin of your users is vital to building and managing good websites. We use a tool called a persona to help us do this.

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You say tomato, I say tomato

by Vicky Edgerton

A common error by UK companies when creating search engine keywords for a non-English site is to either leave keywords in English or use a tool to translate them.

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Creating organisation charts for your intranet

by John Scott

It’s an almost universal requirement for corporate intranets to post organisational charts, but they can be pretty time consuming to maintain.

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Video case study: Supporting a pan-European product launch

COMPEED® Cold Sore PatchLaunching a product across more than one country can be difficult. We worked with COMPEED® to develop a website targeting consumers and pharmacists and launch it in 14 countries across Europe.

watch the video...

Top tweets

^KM Creative web comic for health marketing comms professionals - http://bit.ly/rK7G8

^HF Some fantastic photo manipulation / artwork. Really inspiring! http://bit.ly/2F27WU

^GS Pharma companies are beginning to embrace Web 2.0 - but how does it feature in their marketing budgets? http://bit.ly/7enYG

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About us

Content Formula is a digital agency with two key service areas: online marketing & intranets. Click these links to find out about us and what we do.

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