Proving it works
So, you’re running monthly emails and collecting open and click-through data to present to your boss. If he knows his stuff, he should really be saying, “So what?”

Open and click-throughs are not an end in themselves, it is the conversion rate that is far more interesting and provides more useful data. For example, if a key objective of your email campaign and website is to generate online customer enquiries for sales staff, you should be measuring the rate at which email recipients are submitting a sales enquiry. This way you can say to your boss, “January’s email campaign went out to 5000 people and generated 50 enquiries”. You can then take that data, match it with end sales data and in turn calculate an ROI. 

Read on…

Trying to predict the future is tricky at the best of times, but I think it is perfectly possible to use current trends to illustrate future developments. Using trends like this does work. A famous example is “Moore’s Law“. In 1965, the Intel co-founder  Gordan Moore suggested that the computing capacity would double approximately every two years. Broadly speaking he’s been proved correct and the development curve has been exponential from the monstrous computers of the 1950s through to the supercomputers of today. Semiconductor companies have based billion pound budgets on Moore’s prediction.

Throughout the 20th Century there has been a trend of rapid and continuous improvement in nearly all fields of human endeavor. We have progressed from the Model-T to the Bugatti Veyron, from the Wright brothers and their rickety bi-plane to the Euro-fighter. From the 8-bit website of the 1980s to the web 2.0 website of today…

The overarching trend is of rapid and innovative technological development. So where is this development curve taking us? Is it possible to pick trends applying to the web and web devices? Yes, I think so. Read on…

Eager to get things moving quickly, it’s always tempting to dive into a new web project head first. After all, you’ve conceived the idea for your site and probably know the project better than anyone else. But we advocate a more disciplined approach which ensures you build a site that delivers against its objectives and will save you time and money in the long run. Check out our SlideShare presentation on information architecture. Read on…

HTML5 is a new set of web development standards being rolled out by browser vendors, and taken up by web designers and developers. In fact, HTML5 comprises some improvements to XHTML, JavaScript, and CSS.

No-one owns HTML5, rather World Wide Web Consortium (W3C) bears the cross to modulate and disseminate the values. Several organisations are championing the new standards very publicly, encouraging customers and followers to embrace the new opportunities the technologies present. Read on…