Nothing kills the authority of an intranet site – or any website – faster than obvious, avoidable errors. These errors can be factual (such as job titles or general facts), graphical (the wrong image assigned to the wrong person, for example) or grammatical (bad spelling or punctuation), but whatever the mistakes the effect is the same: users go elsewhere.

It’s not enough to make sure that your site owner is thorough. Everyone makes mistakes, and the best way to cope with the possibility of a slip-up is to ensure that you have a dedicated quality control process in place at all times. If you use an agency to run your site, then they should be able to work this out with you. If you work on the site yourself, read on for some key areas that you should focus on…

Read on…

A news item on the radio today caught my imagination. It made the point that many of us today suffer from a hitherto undocumented mental illness, the core symptom of which is an inability to focus one’s attention for any significant amount of time (have I lost you yet?). This often chronic condition is brought about by the ever increasing amount of digital disruptive media which we receive onto various devices around us: PCs, mobiles, telephones, and so on.

As I write this sentence Skype is bleeping an alert and a little bubble is popping up in the corner of my screen containing the first (meaningless) line of a chat conversation going on in the agency between a few people. Now an email alert (Subject line: Monthly newsletter: January 2010) is popping up and a text (minutes remaining on my price plan) has just arrived on my mobile phone. Someone tweets “an interesting article on the digital economy ”.

So far I am not struggling to maintain my concentration. The temptation to turn my alert-blasted attention to these items is small. Have I lost you yet?

Read on…

Social media: it’s the ‘in thing’ for marketing departments around the world. But not all campaigns are created equal, and the internet is a fickle place. What works for one campaign might not for another, and ideas quickly get stale.

We’re always impressed with creative uses of social media, and this year we’ve seen some incredibly inventive ideas. Keep reading to find out about three of our favourite campaigns of 2009, and one of the worst. Don’t forget to let us know about your favourites in the comments!

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There’s been a lot of talk recently about newspapers charging for online content. Famously, Rupert Murdoch of the News Corporation said that the newspapers under his command – which include the Times and the Sun in the UK – would move to pay-per-view formats. More recently, Johnston Press in the UK has begun charging readers to read their articles online.

Johnston Press is one of the largest newspaper firms in the UK, and publishes a wealth of local newspapers. Taking part in its pilot scheme are the Worksop Guardian, the Ripley & Heanor News, the Northumberland Gazette and the Whitby Gazette, and – in Scotland – the Carrick Gazette and the Southern Report. The Scotsman – another Johnston Press title – already has a pay-per-view model in place.

Read on…

The results of a survey of the cost of workers using social networking sites have been published, putting the figure at £1.34bn.

The report, commissioned by tech firm Morse, was covered in the Daily Telegraph in late October, and labels the use of these platforms as a “productivity black-hole”.

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I enjoy blogging. It’s a bit of a hobby – which is great, because I get to maintain this blog in my professional time. In my spare time, I write about whatever takes my fancy: everything from the fashion industry to the latest video games.

Getting your blog noticed on the internet is difficult. Large, well-known brands have a natural advantage in that people are already searching for them, but what can the rest of us do to put our words in front of the world?

Read on…

Many companies have jumped onto the Facebook application bandwagon. Most of these apps bomb and the ROI must surely be negative. However, there are some great apps out there. Here’s a case study about an app we found that ticks the right boxes.

A blogger by the name of Derek Powazek recently ranted about how Search Engine Optimisation (SEO) is “poisoning the web”, and that it “should not be undertaken by people with brains or souls”, which wasn’t a very nice thing for him to say.

Derek followed up his post with an FAQ, in which he offers an explanation (he’s stopped smoking) and a few clarifications. Both articles are worth reading, because they’re very entertaining and well-written.

Read on…

We send out a lot of newsletters for clients, as well as our own newsletter. There’s a lot to think about for each one – how many articles, what images to use, what’s on the banner – but the most important part of every newsletter is literally one of the smallest.

The headline.

Think of it this way: if you’re anything like me, you receive a lot of emails on any given day. You prioritise a lot of them by looking at the sender, and then you go through the rest in some kind of order. Anything that looks unimportant or dull goes straight to the recycle bin, because you simply don’t have the time for it. Most newsletters fall into this trap.

Read on…

Social Media is undeniably a powerful tool in the hands of patients, enabling them to give immediate feedback to doctors, pharmacists and marketers.

Patients are able to exchange vast amounts of information and insight into their conditions through a range of social media tools, providing valuable perspectives. For example, people who suffer from diabetes can engage with online communities and cover areas related to their condition, such as how successful their medication or glucose meters are. Discussions like these provide a support network for patients and allow healthcare providers to listen and engage with their target audiences.

Read on…