Recent Google Webmaster Blog posts highlight the new features in Google’s Webmaster Tools which webmasters and site owners can use to submit information to Google. Also highlighted is the need for businesses to keep an eye on what the search engines are asking them to do, else they risk being left behind their more savvy competitors!
I will be concentrating on Google here, but we can apply the below to other search engines.
A lot of people will already know the basics of SEO
- Create page titles which carry information, rather than just one or two word titles.
- Create the page content & copy with audience and keywords in mind.
- Structure the page using headings, paragraphs and lists in the code.
- Give images descriptive alt text and titles.
- Add metadata descriptions to your page. (This is becoming less and less important, but it is still often used on the search engine results page!)
Following the above guidelines goes a long way to achieving a good ranking on any search engine you care to mention, but any SEO consultant will be at pains to tell you that there’s a lot more you can do.
