An Englishman, Irishman and a Scotsman walk into a bar. The bartender turns round and says, “Is this some kind of joke?”

I’m sorry: terrible gag. I don’t know any good jokes. However, love it or hate it, would you put it on your company website?

One of the hardest things to get right with online content is tone. A lot of content – both on intranets and the internet – is written in a formal ‘company’ voice, thick with information and respectability. More light-hearted styles of writing are often shunned for coming across as inappropriate.

Read on…

It’s been revealed that the White House hired a social marketing firm to distribute mass emails and unsolicited spam to sell President Obama’s health care plan. Millions of Americans received emails and read blogs, without realising they were reading well crafted marketing messages manipulating them to support the Government’s agendas, programs and legislations.

Read on…

Out-of-the-box solutions offer the personal blogger or site news manager the kit they need to get a dynamic and active news site up and running in no time. There is currently a huge range of systems to choose from that provide a means to this end, and that are easy to rebrand and develop beyond the original installation. Read on…

Most people are aware of the buzz surrounding things like weblogs, “citizen journalism”, and even podcasting. They’re often used as examples of how the web is allowing greater participation from its users. But is there a place for any of this participation on a serious business intranet? Read on…