2009
01
Sep
By Vicky Edgerton
It’s been revealed that the White House hired a social marketing firm to distribute mass emails and unsolicited spam to sell President Obama’s health care plan. Millions of Americans received emails and read blogs, without realising they were reading well crafted marketing messages manipulating them to support the Government’s agendas, programs and legislations.
2009
24
Aug
By Vicky Edgerton
Often a common error by UK companies when creating keywords for a non-English site is to either leave keywords in English (a big no-no) or to try and use a tool to translate them.
The latter doesn’t work, as anyone who has tried using a translation dictionary may have found: words which may be correct are not necessarily the words a native speaker would use.
2009
13
Aug
By Daniel Keegan
High quality stock images are available at bargain rates from agencies, and there’s a huge variety to choose from. However, navigating round the different licence types can be somewhat confusing. It can be devastating to your business if someone finds you using their image outside the terms of its licence!
Making head or tail of each site’s terms & conditions is daunting even on a good day, so we’ve summarised the most typical and common here.
2009
28
Mar
By Geoff Scaplehorn
With marketing budgets being crunched, Search Engine Optimisation (SEO) is starting to look even more appealing. The 80-20 rule (otherwise known as the Pareto principle) states that in general 80% of the effects come from 20% of the causes. In SEO terms, this means that a few low-cost changes to your site can result in a dramatic increase of traffic. However, when you consider that Google has over 200 factors that determine ranking on search results, it’s important to focus your SEO efforts on the areas that are really going to make a difference. Read on…
2009
21
Mar
By Dan Hawtrey
We were recently asked to review a website for usability. One of the key pieces the client wanted to look at was navigation. Surprisingly, there’s not a huge amount available on the web about this. Even Jakob Nielsen, the guru of website usability is pretty quiet on the subject. So we pulled together a few thoughts and rules of thumb when it comes to creating a good website navigation: Read on…
2006
13
Nov
By David Harbottle
Whether you run a public website or a secure intranet, you’re likely to use headlines to get people moving around the site and clicking through to other sections or pages. There are several reasons why it’s worth spending a little thought on them. Read on…
2006
12
Sep
By David Harbottle
Most people are aware of the buzz surrounding things like weblogs, “citizen journalism”, and even podcasting. They’re often used as examples of how the web is allowing greater participation from its users. But is there a place for any of this participation on a serious business intranet? Read on…
