Nutricia, the company that owns the Cow & Gate and Aptamil baby formula brands recently got rapped by the UK’s Advertising Standards Authority for magazine ads which claimed their milks could “support” the immune system. The ASA said that this sort of claim could only be substantiated with robust evidence. Baby formula brands are subjected to all sorts of regulations regarding the promotion of their milks. But how does this extend to pay-per-click search advertising? Read on…

With marketing budgets being crunched, Search Engine Optimisation (SEO) is starting to look even more appealing. The 80-20 rule (otherwise known as the Pareto principle) states that in general 80% of the effects come from 20% of the causes. In SEO terms, this means that a few low-cost changes to your site can result in a dramatic increase of traffic. However, when you consider that Google has over 200 factors that determine ranking on search results, it’s important to focus your SEO efforts on the areas that are really going to make a difference. Read on…

Google is the king of the search engine castle, with 68% of all online searches being made through its sites. Displayed alongside those millions of search results are ads, uniquely tied in to the results with a complex and highly secret algorithm.

Advertising on Google can put your brand out in front of thousands of potential customers, and not just on the search results pages. With the Google content network, relevant ads are also displayed on sites all over the web. Read on…

Whether you run a public website or a secure intranet, you’re likely to use headlines to get people moving around the site and clicking through to other sections or pages. There are several reasons why it’s worth spending a little thought on them. Read on…