Most intranets are largely static sites. On its own, an intranet is essentially a shared drive, serving up centrally stored documents alongside internal articles or communications. Some organisations use words such as “communication hubs” to describe them, but for the most part that communication is one-way.

These days, however, an intranet really can be a hub for your company. The intranet portal now closely mirrors employees’ expectations of world wide web functionality. Systems such as Microsoft SharePoint allow users to communicate with each other and collaborate, much as they would using social media tools such as blogging, Facebook and Twitter.

There are a number of capabilities that you can implement relatively easily, with SharePoint in particular making many of them available as standard.

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The observant consumer abroad may have noticed patterned squares on their purchases. In Japan, these shapes now take up space on the side of whole houses, and seen teenagers whipping out their mobiles to take photos.

Of course, these codes contain more than just obscure patterns. Devised in 1994 for industrial use, ‘QR codes’ were employed for tagging boxes as a more information-heavy barcode. For example, the German Post uses them to keep track of packages.

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Usability is generally trumpeted as a major consideration in website design. What is often ignored are the results of a website losing its usability – or, indeed, its familiarity. Yesterday, a number of users were unable to log on to Facebook. Why? Because they weren’t actually on Facebook.

What happened was that, for a couple of hours, Facebook slipped off the top Google rank for the search “Facebook login”. Instead, a blog called ReadWriteWeb (an excellent read, by the way) slipped into first place. Not noticing the change, users simply clicked on the top link anyway and were taken to a ReadWriteWeb article about Facebook, which looked entirely unlike the actual Facebook page.

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Healthcare providers are finally opening up to social media – and it’s about time. I wrote recently about the Gardasil campaign, and now we have the UK NHS opening their own Facebook page: Say Yes To The Test.

Say Yes To The Test is a campaign to inform people about chlamydia, supported by the NHS website. At the time of writing, the Facebook page has been live for around two weeks and has over 36,000 fans. Given that the average Facebook user has 130 friends and that every new sign-up displays on all of a user’s friends’ profiles, the page has potentially reached 4.7 million users.

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We’ve already written our top 5 resolutions for 2010 for intranet owners – but what about those of you out there on the Great Wide Web? Keep reading for our top 5 New Year resolutions for website owners…

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Maintaining an intranet can be a tricky business, but why not kick off 2010 with some New Year resolutions that will make your intranet fly? Read on for our top 5 tips for the year…

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Social media: it’s the ‘in thing’ for marketing departments around the world. But not all campaigns are created equal, and the internet is a fickle place. What works for one campaign might not for another, and ideas quickly get stale.

We’re always impressed with creative uses of social media, and this year we’ve seen some incredibly inventive ideas. Keep reading to find out about three of our favourite campaigns of 2009, and one of the worst. Don’t forget to let us know about your favourites in the comments!

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There’s been a lot of talk recently about newspapers charging for online content. Famously, Rupert Murdoch of the News Corporation said that the newspapers under his command – which include the Times and the Sun in the UK – would move to pay-per-view formats. More recently, Johnston Press in the UK has begun charging readers to read their articles online.

Johnston Press is one of the largest newspaper firms in the UK, and publishes a wealth of local newspapers. Taking part in its pilot scheme are the Worksop Guardian, the Ripley & Heanor News, the Northumberland Gazette and the Whitby Gazette, and – in Scotland – the Carrick Gazette and the Southern Report. The Scotsman – another Johnston Press title – already has a pay-per-view model in place.

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The results of a survey of the cost of workers using social networking sites have been published, putting the figure at £1.34bn.

The report, commissioned by tech firm Morse, was covered in the Daily Telegraph in late October, and labels the use of these platforms as a “productivity black-hole”.

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I enjoy blogging. It’s a bit of a hobby – which is great, because I get to maintain this blog in my professional time. In my spare time, I write about whatever takes my fancy: everything from the fashion industry to the latest video games.

Getting your blog noticed on the internet is difficult. Large, well-known brands have a natural advantage in that people are already searching for them, but what can the rest of us do to put our words in front of the world?

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