It’s been revealed that the White House hired a social marketing firm to distribute mass emails and unsolicited spam to sell President Obama’s health care plan. Millions of Americans received emails and read blogs, without realising they were reading well crafted marketing messages manipulating them to support the Government’s agendas, programs and legislations.

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At Content Formula we like to keep an eye on developments within our sector and, now that we’re all merrily tweeting away, I thought I’d do a quick, dirty search of other agency websites to see who else we could follow on Twitter.

I thought that my 20 minutes scanning the NMA Top 100 list would be rewarded with dozens of new accounts to follow, but I was really quite disappointed – out of 113 agencies, I could only find 14 Twitter accounts and a rather lonely Facebook account. This was not quite what I expected from a group who collectively evangelise the cutting edge of web development and often offer social media services. I accept I was only scanning home pages and contact pages, but then if the information isn’t there, then where is it?

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