Launching a new intranet is exciting – for the team. Everyone else just wants to know what’s changed and what they can now achieve. How do you sustain satisfaction after launch and create a truly useful and valuable intranet?
There are many ways to build a new intranet, or revamp an ageing one. Whatever your approach, your objective must be to create a useful, useable intranet that adds value to your business.
There are ‘quick fixes’ for your intranet that nobody need approve – you can just get on with these easy improvements in about an hour.
You can define the need to optimise your website or intranet for mobile users in literally five minutes, based on a couple of readily available specific facts about your current site.
Our work with Johnson & Johnson has won gold at the Intranet Innovation Awards. We developed and deployed a mobile intranet specifically to engage employees and raise money for life-altering operations – giving smiles to children.
===update 27th May 2016=== With the demise of Yammer Conversations –what looked like quite a cool initiative to bring Yammer comments into Office Docs and vice versa– you might be forgiven for thinking that there’s not been much progress in integrating Yammer… read more
The intranet is no longer ‘one thing’. While the intranet may be the foundation of the digital workplace, it is made up of several platforms and tools. If SharePoint has always been your focus, prepare for the new wave of… read more
It’s not about the social features, it’s about getting stuff done. Don’t tell people about ‘status updates’ and ‘activity walls’, rather, focus on working out loud and helping colleagues.
The Future Comms conference confirmed the differences between marketing and PR, and focused on describing what the industries do in this joined-up world. Interestingly, while target audiences and content marketing were well covered, ‘engagement’ was criticised.
When planning your content marketing, or creating content, you’ll want to keep in mind the purpose of your communication and the needs / wants of the audience. The format and channel will need to complement your business objectives and match the the target audience’s perferred experience method.