Author Archives: Wedge Black

Big bang launch

Intranet big bang launches fail to satisfy

Launching a new intranet is exciting – for the team. Everyone else just wants to know what’s changed and what they can now achieve. How do you sustain satisfaction after launch and create a truly useful and valuable intranet?

Intranet hierarchy of needs

Intranet hierarchy of needs

There are many ways to build a new intranet, or revamp an ageing one. Whatever your approach, your objective must be to create a useful, useable intranet that adds value to your business.

Making smiles

A gold win for CSR at the Intranet Innovation Awards

Our work with Johnson & Johnson has won gold at the Intranet Innovation Awards. We developed and deployed a mobile intranet specifically to engage employees and raise money for life-altering operations – giving smiles to children.

futurecomms-featured

Brand engagement takes a knocking at #FutureComms14

The Future Comms conference confirmed the differences between marketing and PR, and focused on describing what the industries do in this joined-up world. Interestingly, while target audiences and content marketing were well covered, ‘engagement’ was criticised.

Periodic table of content marketing

Periodic table of content marketing

When planning your content marketing, or creating content, you’ll want to keep in mind the purpose of your communication and the needs / wants of the audience. The format and channel will need to complement your business objectives and match the the target audience’s perferred experience method.