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Copywriting for a major UK insurance and investment group’s intranet

 

The brief

• Following the down-sizing of the intranet team, the intranet manager of a major UK retail insurance and investment group asked Content Formula to provide help with the creation of content for the intranet.

The exectution

• Content Formula worked with the client to develop clear communications objectives to help understand the company strategy, target audience, content tonality, scope and subject matter.


• Following research into the company Content Formula recommended a 6-month pipeline of content on which to work. This was refined with the team and then put into effect.


• Each article is written following research and interviews with subject matter experts. Content Formula also manage the approvals process, delivering finished and approved copy, ready for upload.

The result

• Content Formula provides regular content, freeing up the intranet team to work on other projects.


• Content Formula’s professional editorial team have reached out to staff and leaders across the group in different countries and companies to provide balanced content.


• Senior management and stakeholders have praised the quality of the writing.


• The intranet manager is now looking to give Content Formula additional responsibilities in content upload and management on the intranet.