Sharing best practice across the globe

Translating Success Models

A major player in the diabetes care industry was developing an internal knowledge sharing programme called Translating Success Models (TSM). It approached Content Formula to devise and manage an intranet site to help run the programme.
TSM aimed to identify successful sales and marketing initiatives on a country-level, document them and then replicate them in other countries across the Europe, Middle East & Africa region (EMEA).

A simple site structure was devised, keeping pages to a minimum so that staff across Europe would be able to grasp the TSM concept quickly and easily.
Content Formula provided all copy for the site, being especially careful when setting the vocabulary and terms for TSM to ensure jargon-free consistency and understanding.
Site design included a set of icons so that users could easily understand the classification, grading and "replication score" of success models on the site.
Once launched, we provided ongoing management of the TSM intranet site:

Tracking success models: editing submitted success models for language and consistency and publishing them to the site.
Content generation: interviewing staff around the EMEA region and writing articles about the success models that they had replicated in their country.
Traffic driving: maintaining a mailing list of the target audience and sending out a monthly newsletter to promote the site.

Creating a site to manage and facilitate a complex business process whilst making it easy for users.
How to ensure consistency and a broad understanding with a multicultural target audience whose first language was not always English.

TSM was fully integrated into the business processes of our client's company. All sales and marketing staff were engaged in the programme, with a large number of success models submitted and replicated.
Having captured a large number of success models, Senior Management targeted sales and marketing teams to focus on the very top success models identified, while continuing to encourage innovation through new submissions.
The TSM programme itself became a success model! It is now being rolled out globally. We're now an integral part of the global initiative.