t: +44 (0)20 7381 6671
e: moreinfo@contentformula.com
w: www.contentformula.com
Measuring Loyalty
It’s a cliché but attracting new visitors to your site is many times more expensive than keeping existing ones. With this in mind, it makes sense to have a metric that tracks loyalty so that you can see how good you are at creating, keeping and building on loyal customers. Read more…
|
Sites like Amazon use a range of techniques to show you personalised pages, content and recommendations. It’s possible to personalise intranets too, presenting different people in your organisation with the content that suits them best. What better way to save your staff time, while keeping them updated with the information they need most? Personalisation for breakfast Personalised content has come a long way since US food giant General Mills offered customised products on their website. For a staggering $20, their site allowed you to create your own customized box of cereal from a vast array of choices and recommendations (do you want your marshmallow pieces star-shaped or smiley face-shaped?). This used to be what personalisation was all about. Fortunately, content creators have learnt a lot since then. Amazon – our trusty role model Moving on to more positive things, we can turn to the trusty Amazon for relief. They’ve been doing personalisation for a long time and have turned it into one of the main sales engines of their business. We’ve all experienced it. You search for a CD title and in the search results you will also see something like “customers with similar searches also purchased these titles…”. They then encourage you to listen to 30 second samples of each song on the recommended CDs and before you know it, you’re at the checkout having spent more than you planned. Is it possible to apply the Amazon model to your intranet? Nowadays, many organizations allow users to login just once at the start of the day and get access to all the systems in the organization. In other words there’s no longer the need to remember lots of different passwords. Couple this with the huge growth of content and systems, and the possibilities offered by Amazon-type personalisation become both attractive and attainable.
About Content Formula Content Formula is a creative and communications company that provides a broad range of services for internet and intranet site owners.
Go to www.contentformula.com for more info.
|
||||||||
| © Content Formula 2007 |