 |
t: +44 (0)20 7381 6671 |
 |
|
Monetising You Tube Google’s finally figured out a way to get some return on its $1.6bn YouTube investment. Following much research with end users and advertisers, Google has announced that it will overlay a strip across the bottom of the video that shows a simple click-though ad. Users will be able to click to close, click to view or simply wait for it to go away. Read more... Master your inbox 43 Folders is a site about personal productivity, “life hacks” (a trendy name for any kind of clever improvement to every day routines), and simple ways to make your life a little better. It’s orientated towards computer and internet users, and usually turns up something useful or interesting. Read more... DYI Website Usability Testing Website usability is what everybody says your site needs but nobody knows how to do. The “Five Guide” to usability testing offers a way forward: Recruit five people, set aside five hours, then follow the five steps. Find out how to do it... |
It’s not uncommon for senior managers’ eyes to glaze over when presented with web metrics. They can be technical, difficult to understand and far removed from business objectives. But select the right measures and you will get your boss’s attention and your efforts will no longer go unnoticed. In July 2007, Nielsen-Netratings – a major web analysis company – announced it was going to add “time spent” to its measurements, and pointed out that “page views” had become less relevant thanks to technology and user behaviour. This decision has reignited the debate about website metrics and how to distil activity on your site to a few simple measures of success. Click here to learn about the website measures that really count.
About Content Formula Content Formula is a creative and communications company that provides a broad range of services for internet and intranet site owners.
Go to www.contentformula.com for more info.
|
|||||||
| © Content Formula 2007 |