a marketer's guide to banner advertising
Is measuring intranet ROI a waste of time?
Intranet managers have always struggled to demonstrate the value of the intranet to senior managers. Sometimes, it’s just not worth the pain. Instead you could focus on a metric that’s much more meaningful and a lot easier to measure.





Better ways to show your data
The days of the pie-chart are over. Sales presentations will never be the same again. Modern graphics and number-crunching software are allowing people to display heavy data in interesting, friendly ways. This article about displaying data surveys just some of the new techniques on offer. Click here for beautiful graphics, entrancing radar charts and saucy heat maps!

Using online games to help get the point across
Policy makers face complex issues when planning to meet the future energy needs of cities and states whilst minimizing the impact on the environment. Chevron’s come up with an interesting online game to make people understand the issues a little better. Try powering your own city in this online simulation…
A marketer's guide to banner advertising - By Dan Hawtrey - dan@contentformula.com

Like many other marketers you may be thinking about allocating a big whack of your 2008 online budget to the search engines. After all, pay-per-click (PPC) keyword campaigns are measureable, targeted and on a cost-per-visit basis, they’re amongst the cheapest means of driving eyeballs to your website.

But in our Google obsessed world, it’s easy to ignore the nearest alternative. Banners ads are still seen by many as a hangover from the dotcom bubble because their share of online spend crashed versus the strong rise of pay-per-click advertising. But things are stabilising and the banner is finding its footing again. According to PWC, in 2006 US advertisers spent $5.4bn on banner space versus $6.8bn on search engines and $73bn on TV. Cast your mind back too, and you’ll note that unlike pay-per-click advertising, banner advertising has been evolving constantly.

This article examines the following:

  • how banners have changed
  • the relative costs of banners versus other advertising formats
  • whether banners are right for your brand
  • crucial tips for effective banner creative, and
  • how to implement your banner campaign

Click here to read the full article

Our work
Old Intranet dashboards

Bringing dashboards to life on an intranet
This month, we’re not going to focus on a full project. Instead, we want to zoom you into some detailed work we did recently for one of our Intranet clients. Most intranets contain dashboards of one sort or another. It’s common to see traffic lights denoting sales or even speedometer dials to show capacity or performance. We came up with an orginal and fun alternative that gives the user an instant picture of how the business is doing.

breaker

About Content Formula

Content Formula is a creative and communications company that provides a broad range of services for internet and intranet site owners.

  • Content planning and writing
  • Design
  • Flash, animations and video
  • Email marketing
  • Consulting
  • Multi-lingual sites
  • Web Compliance
  • Intranets

Go to www.contentformula.com for more info.


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