Content Formula

Amazon goes mobile
In a move that further threatens high street book stores, Amazon has introduced TextBuyIt, a new mobile phone service that allows customers to SMS details of their desired purchase, such as the title or ISBN number. Critics fear that the new service will encourage book shoppers to browse in high street book stores but compare prices and then buy online with Amazon. Read more...

McDs sings praises of its staff
McDonalds caused a stir in 2007 when they tried to refine the phrase 'McJob', but this year they are continuing to promote the values of their staff with the Voice Of McDonalds II contest. An online singing contest between McDonalds staff - essentially Pop Idol meets YouTube - the competition has attracted a lot of attention from the blogging crowds, and is being seen as a positive move by McDonalds in the use of online brand development. Read more...

Have you been Google-slapped?
Have your Adwords click-thrus dropped? Has the cost-per-click risen? If so, then you've been Google-slapped. In March the search engine company implemented major changes to it's Adwords algorithm which it argues results in better value for advertisers as fewer clicks drive better targeted traffic. Some advertisers disagree and claim they have seen the business generated through their pay-per-click campaigns plummet. Read more...

Google is the king of the search engine castle, with 68% of all online searches being made through its sites. Displayed alongside those millions of search results are ads, uniquely tied in to the results with a complex and highly secret algorithm.

Advertising on Google can put your brand out in front of thousands of potential customers, and not just on the search results pages. With the Google content network, relevant ads are also displayed on sites all over the web.

But running a campaign on Google AdWords is different than one you might run offline. Google's focus is on the user experience, ensuring searchers will never be presented with irrelevant or unhelpful ads. What does that mean? Google's clients need to make sure their ads are germane and well-targeted. If not, the chances of having their ads displayed are slim.

Our work
	Maintaining an intranet community Building an intranet is the easy bit. Keeping it going is the real challenge. Without regular maintenance, an intranet will become irrelevant to its users; content will become out of date quickly and its overall value to the business will fall. One of our FMCG clients wanted an intranet for project managers working on New Product Introductions (NPI) across the globe. The aim of the intranet was to increase best practice sharing between the project managers and to provide a platform to publish NPI processes and project news.

Although we built the site for them, this case study focuses on our work after the launch – the ongoing maintenance of the site. Find out more about the programme, the intranet site and the results.

You can see more case studies for both intranet and internet projects on the Content Formula website.

If you want to have a no-pressure discussion about your project, we’d be happy to have a phone call or a meeting. Send an email to Dan Hawtrey with the details or simply call on +44 (0)207 381 6671.

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About Content Formula

Content Formula is a creative and communications company that provides a broad range of services for internet and intranet site owners.

Content planning and writing
Design
Flash, animations and video
Email marketing
Consulting
Multi-lingual sites
Web Compliance
Intranets

Go to www.contentformula.com for more info.

Content Formula
Fulham Studios
17-21 Wyfold Road
London SW6 6SE

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