Responsive web design is something we already take for granted – everyone wants websites to just work, regardless of what device is used.
The revamp and relaunch of our Content Formula website has been a labour of love, but it’s also been an example of how we approach web and intranet design for our clients.
I don’t know what device you’re reading this article on; I do care though, because I need to provide a decent reading experience for a multitude of phones, tablets, computers, and platforms. But I don’t know what you’re surfing on right now.
While it was good practice some years back for a website to ‘sniff out’ the device you’re using, and deliver the appropriate content or styling, this website doesn’t do that. The content and styling simply respond to your screen size – actually, the site responds to your window size.
If you’re on a computer, go ahead and drag a side of your browser to make the view pane narrower or wider. What do you think? Try it on our home page for the responsive, full-screen experience.
It used to be that companies would get their website online, and then have to consider how to ‘mobilise’ it. This would often be about delivering different style information to different devices. It wasn’t easy to manage, and it didn’t always provide a great experience if a person was using an old, or a brand new, device. It’s still a challenge to create a website that works well and looks good on all devices, but responsive web design (RWD) is an approach that should focus on how the reader wants to view the content, rather than specific screen-sizes.
Content • Technology • Engagement • Conversion
Our Content Formula website now focuses on providing a very clear experience for surfers, no matter how they access our site.
As a website, intranet, and marketing agency, we want to make sure you can get to know us, get to understand our services, and get to see what we’ve done to help clients improve the impact of their brand internally and externally.
We will also continue to offer insights, ideas, and guidance through the Content Formula blog and social outlets. We implement the same engagement practices we bring to our clients, so you may judge us by our output and impact. Let us know if you need guidance on any specific topic, and we’ll be sure to address your idea in the future.