Author Archives: Geoff Scaplehorn

SEO: poisoning the web or vital component?

A blogger by the name of Derek Powazek recently ranted about how Search Engine Optimisation (SEO) is “poisoning the web”, and that it “should not be undertaken by people with brains or souls”, which wasn’t a very nice thing for him to say.

7 Tips for Writing Great Email Subject Lines

We send out a lot of newsletters for clients, as well as our own newsletter. There’s a lot to think about for each one – how many articles, what images to use, what’s on the banner – but the most important part of every newsletter is literally one of the smallest.

Writing out loud: how is my online voice?

One of the hardest things to get right with online content is tone. A lot of content – both on intranets and the internet – is written in a formal ‘company’ voice, thick with information and respectability. But should we let the court jester write our websites?

The 5 worst things you can do to your intranet

Some companies see their intranets much as they do potted plants: mainly decorative, placed with the intention of cheering up the workplace. Like plants, intranets appear easy to maintain at first glance – but this is not the case. Intranets are fickle and easy to kill: too little attention and the site will wither and die; too much water – or information – and it will drown in a puddle of inaccessibility.