Category Archives: Online Marketing

Writing out loud: how is my online voice?

One of the hardest things to get right with online content is tone. A lot of content – both on intranets and the internet – is written in a formal ‘company’ voice, thick with information and respectability. But should we let the court jester write our websites?

Are all the big digital agencies scared of Twitter?

At Content Formula we like to keep an eye on developments within our sector and, now that we’re all merrily tweeting away, I thought I’d do a quick, dirty search of other agency websites to see who else we could follow on Twitter.