When planning your content marketing, or creating content, you’ll want to keep in mind the purpose of your communication and the needs / wants of the audience. The format and channel will need to complement your business objectives and reach your target audiences.
Chris Lake’s periodic table brings all the key concepts and a great many content ideas together into an appealing and useful periodic table. This itself is a great example of content marketing!
The Periodic Table of Content Marketing, by Chris Lake.
Take a look at Chris Lake’s ‘how to use‘ guidance and his caveats.