We are a digital agency with two key service areas: online marketing and intranets. Our clients recognise us as experts in our field, and our high referral and retention rates reflect this. Our able team of 13 bring a range of skills to the table, from editorial and design to technical and site management.
| Founded: | 2005 |
| Location: | Fulham, London |
| Number of staff: | 12 |
| Turnover: | £850,000 (2008/09) |
| Legal status: | Sole trader business (Dan Hawtrey trading as Content Formula) |
Dan founded Content Formula in 2005. He graduated from uni with a degree in French and started work in a marketing services agency as an account manager servicing clients like Samsung, Johnson & Johnson and Guide Dogs for the Blind. He jumped to the client side working at J&J as a global brand manager on the Johnson's Baby brand. This morphed into a digital role with Dan working on intranets and websites for various J&J brands. The digital team he built at J&J became successful through its focus not just on design and build but also on the continuous management of content and community.
At Content Formula, Dan is responsible for business development, staff skills development and account planning. He is also often involved in creativity and brainstorming.
Dan has been playing with computers since 1981 (ZX81), sent his first email in 1992 and worked on his first website project in 1998. In his spare time Dan swims a lot, follows the investment markets, loves the open countryside and has a baby daughter.
