Custom applications and integrations

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Custom business apps and integrations.

Business applications and integrations can have a significant impact on improving an organisations productivity and efficiency, however, it is often difficult, near on impossible to find an off-the-shelf solution that will fulfil all of a business's unique requirements and is fully compatible with all the systems it needs to connect with.

At Content Formula, we develop custom business applications and integrations that are tailored to meet an organisations individual needs. Our bespoke solutions built for Microsoft 365, Teams, SharePoint and Azure help companies streamline their business processes and deliver tangible outcomes and measurable results.

Applications and integrations to meet your unique business requirements..

It is so often the scenario that businesses run a number of processes using a solution (or a mash-up of solutions) that really only deliver to them the bare essential functionality required.

This is because every business is unique, with its own unique objectives, goals and processes, and an off-the-shelf technology solution will always be limited to its one-size-fits-all predesigned features and functionality.

At Content Formula we are experts in designing and building custom applications and integrations that can unleash a business's full potential. We listen to our clients requirements, identify opportunities to optimise, and deliver a unique solution that ticks all the boxes.

As certified Microsoft Partners, we specialise in Microsoft 365 because it not only offers an incredible array of tools and services such as SharePoint Online, MS Teams, and Outlook but also acts as a flexible and effective platform to develop and deploy bespoke business apps. These can help employees with specific processes and goals that are unique to their organisation.

Benefits of using custom applications and integrations.

Tailored features and functionality.

Off-the-shelf solutions can only provide limited functionality, where as a custom solution is limitless, providing tailored functionality that is bespoke to a business's unique needs and requirements. This can provide the opportunity to improve business efficiency and growth.

System integration.

A business works best when systems connect and automatically work together. Custom solutions can be designed to integrate with a number of new and existing processes, without the need to conform to the limitations of an arbitrary API.

Flexibility and scalability.

With a custom built application, there is opportunity to continuously develop functionality as per the changing needs of the business. This also includes developing functionality to scale business processes for future growth and innovation.

Custom business apps we build and develop...

Microsoft 365 tools empower teams to collaborate like never before. We build bespoke apps and tools that integrate with Microsoft 365, Teams and SharePoint and that enable teams to work together seamlessly on cases, projects, policies and customers - you name it.

Many Microsoft 365 tools can be used straight out of the box, but some features such as Power BI, PowerApps, Flow and even Azure are there to help you build custom capabilities and digitise processes. The app may be based on a configuration, customisation, combination or integration of standard Microsoft 365 applications and services.

There are many types of different business apps you can build and deploy. At Content Formula we've built and launched multiple types of apps. For example:

Automation and efficiency

Microsoft 365 provides many opportunities to use automation and workflow, helping to improve processes, drive efficiencies, increase accuracy, minimise risk and more. If you have processes which are currently too reliant on email and file shares, or still even use paper, then there are almost certainly opportunities for automation.

Reporting and dashboarding

Power BI is an exciting tool which can produce attractive dashboards and reports, and bring together information from multiple sources into one place. Reporting apps can help drive insights which support real-time decision making. We've developed numerous dashboards for clients, as well as reporting dashboards as part of other apps.

Knowledge and learning

Some apps are created to manage content, knowledge or learning resources, and to provide employees with quick access to information. For example, we built a powerful bespoke central policy library that was suited to the specific needs of the Institute for Cancer Research. Chatbots can also help connect employees to content and knowledge.


Microsoft 365 has a stack of collaboration tools including Yammer, Teams and Team Sites. There are many possibilities to customise these to suit your processes and ways of working. For example, we added a unique knowledge management solution to Microsoft Teams for !What If?, allowing teams to easily share the most valuable documents containing knowledge from projects.

Mobile solutions

We build business apps based on Microsoft 365 for mobile devices, that can be used by frontline or mobile employees who might not have easy access to a computer during the day. For example, Content Formula has developed a mobile news app for field workers. Thanks to Microsoft’s own mobile apps for Flow and PowerApps it’s become very easy to deploy custom mobile apps.

Customer apps

Although most business apps for Microsoft 365 tend to be for employees, it's also possible to develop apps specifically for a business client base or customers. For example, in our work for Moving Made Easy, our solution was designed to send PDF reports automatically to customers. There are now plans to extend the system for direct customer access.

Core operational systems

Sometimes an app is so central to what your organisation and employees do, that it's really a core system. With our award-winning work for property company Moving Made Easy, we created an entire digital workplace designed around the different stages of selling a property, replacing a creaking legacy system and driving significant headcount efficiencies with integration and automation.

Enhance existing tools

Sometimes you want to use tools from the Microsoft 365 suite, but perhaps they don't quite work in the right way for you. Sometimes a little customisation can go a long way and really add value. For example, we enhanced the use of Microsoft Teams for innovation company !What If? so that spaces can be automatically archived and aligned to the company's project management methodology.

Find out how our custom applications and integrations can benefit your business.

Request a call back with one of our development experts, for a free consultation about your business.

Less time is spent on manual processes by employees, when companies make the necessary business apps readily available [1].
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Employee experience

Create a seamless, single-sign on and intuitive employee experience

Collaboration platforms

Capitalise on tools like Teams where large parts of your workforce spend a lot of time

Invest in a solution

Stop spending money on expensive monthly subscriptions for stand-alone point solutions

Centralised location

Centralise and simplify your processes under SharePoint and Office 365.


Leverage the power of Microsoft 365 tools and their rich API sets.

Mobile functionality

Make the most of your Office 365 and Azure cloud infrastructure and deliver mobile apps to your field force.

Our custom application and integration services...

At Content Formula we plan, design and build custom apps and integrations, that are tailored to your business needs. Our tried and tested agile methodology ensures that we completely understand your business environment and objectives before designing and deploying the right solution.

Prioritising straightforward, high value apps that touch a lot of people can demonstrate the power of Microsoft 365 to stakeholders and users, and give a wider programme of transformation some momentum.


At Content Formula we understand that every organisation has their own set of challenges, which is why we carry out a discovery process involving user and stakeholder interviews and workshops to understand how people in your organisation work and their pain points.

Discovery can help ensures that your intranet will deliver value, be successfully adopted and is sustainable going forward.

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Bespoke solution design and build

Our specialist team of Microsoft certified developers can help to identify the best technology solutions that will make a difference to your business, for instance: where it could quickly and easily resolve user frustrations, save time and money or provide an opportunity to scale.

We then build bespoke applications and system integrations to achieve your business objectives.

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Finally, we help you implement your custom application or integrations, and if required, provide ongoing support, maintenance and development.

Our role can differ, either completing the technical configuration and development, or working with your IT function as technical advisors.

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Technologies we use...

With market-leading expertise in Microsoft 365, Content Formula can provide Microsoft technology services to suit all your business needs.

We work directly with you to identify the key areas within your business that would benefits from custom application or integration development, then select the technology solution that best meets your objectives.

We use the Microsoft Power Platform and its constituent suite of tools to create bespoke applications that are secure, mobile-friendly and fit your individual business requirements.

As individual solutions, or combined with other Microsoft and third-party applications, Power Platform tools provides the features and functionality to significantly enhance business operations, increase productivity and drive efficient working.

Azure combines the power of Microsoft cloud computing services with the customisation required to create custom apps and deploy them at scalable on a reliable cloud infrastructure.

Our experienced Microsoft certified Azure development team use Azure integrated cloud services platform, to host, create and deploy cloud-based business applications.

SharePoint is a highly flexible platform that can be combined with other elements of Microsoft 365 to produce exceptional custom business apps and services.

As a market-leading SharePoint agency, we have a long, successful track record of delivering bespoke app solutions that are feature rich, user friendly, secure and flexible. Our experts specialise in building bespoke app solutions, enterprise search systems, policy and document systems, intranets and enterprise systems.

In organisations where Microsoft Teams use is high, it can be beneficial to provide employees with the functionality to access information and complete tasks directly in their flow of work in the Teams application. 

At Content Formula, we build custom apps for the Microsoft Teams platform that focus on increasing productivity, communication and employee collaboration. Our development services range from delivering basic features such as posting notifications, to more complex multi-faceted app functionality.

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