Entain is one of the world’s leading sports betting and gaming groups and owns several prominent retail and online brands. Headquartered in the UK, the FTSE 100 company employees 24,000 staff spread across 20 global offices around the world, including 15,000 retail employees based in the UK.

A digital employee experience fit for a vibrant brand

On the back of an exciting rebrand, Entain was keen to establish a new intranet and digital workplace that would celebrate its vibrant new identity and give momentum to ambitions to be the world-leader in sports betting and gaming entertainment.

Entain wished to introduce a new LiveTiles intranet that would combine with SharePoint Online to create a world-class channel for global digital communications, while also launching and integrating Yammer to underpin community and collaboration. Entain also wished to retire an existing Jive intranet.

Working as one team

Recognizing Content Formula’s wealth of experience and specialist expertise in LiveTiles and Microsoft 365, we were engaged as Entain’s implementation partner for the new digital workplace.

Working closely with stakeholders in HR, Internal Communications and IT, we held workshops and conducted a user survey, producing a detailed discovery report with recommendations for the new intranet and a suggested information architecture. We also produced wireframes.

Following agreement on the scope, we set about developing and implementing the new intranet, working closely with the client as one project team across several different streams covering technical advice, Yammer, integrations, content and retiring Jive.

Entain.me – a gateway to the digital workplace

A brand-new SharePoint and LiveTiles intranet called Entain.Me acts as an attractive and compelling gateway to the new digital workplace, providing personalized access to inspiring communications, operational content and critical apps from right across the Group. Using the LiveTiles Noticeboard feature, it brings updates into view from all around the world, reflecting the everyday activity of a busy and diverse workforce.

Yammer drives global conversations and connection

Working closely with internal communications, we provided ongoing strategic advice and on-the-ground support to launch a series of Yammer group pilots, leading to a global roll-out of Yammer to all 24,000 employees.

Adoption is growing daily with social collaboration heavily integrated into the Entain.me experience through multiple embedded Yammer feeds supporting conversations and connections. This complements the use of Microsoft Teams for closed project and working group-based collaboration.