Every few months, we come across someone telling us that intranets are dead or are no longer relevant. As we start 2022, this is very much not the case. Organisations from small charities with under a hundred staff through to global household brands with a workforce of hundreds of thousands still choose to invest in intranets. Intranet software providers and intranet consultancies are also thriving, and Microsoft continues to extend the power of SharePoint to make it easier to create an enterprise intranet. Modern intranets are very much here to stay, and are a central pillar of the wider digital workplace.
One of the reasons that misunderstandings about the value of intranets persist is that some commentators aren’t referring to modern intranets. In the past, many intranets have been poor, with low adoption, bad findability and stale content; unfortunately, these issues are still prevalent today due to lack of TLC from intranet owners. Such repositories of out-of-date and hard-to-find content, often with a poor user experience, have given intranets a bad name.
Modern intranets are actually vibrant and valuable, come integrated with digital workplace tools, provide strong content and communications, evolve with employee need and are driven by user feedback. They are essential in supporting employees everyday work as they get things done.
If you have a modern intranet that is delivering value, that’s great. But this year is no time to rest on your laurels. Modern intranets can always improve and extend their success. If you’re thinking about some 2022 goals for your intranet, we’ve listed some of our thoughts on what you should focus on.
Here are seven 2022 objectives for your modern intranet.
1 Deliver on your modern intranet strategic objectives (or revisit your strategy)
A great ambition for 2022 is to make sure you are delivering on your original intranet strategic objectives. But do you even know what your modern intranet strategic objectives are? Do you have a clear intranet strategy, or at least a strategy that has been reviewed more recently than when you originally set up your modern intranet?
It’s always good to revisit your intranet strategy to make sure it is relevant, provides value and is moving forwards in alignment with wider strategic goals. If your strategy is no longer relevant, you may need to redraft or reconsider your strategy, which might require further discovery or user research. Whether working towards a new strategy or reviewing your old one, it can be an excellent frame of reference and starting point for working out your modern intranet’s priorities and objectives going into 2022.
2 Make your content better
Having good quality content is essential for your intranet; it drives both value and employee trust, therefore underpinning adoption. Every piece of content on your intranet should be:
- In accordance with publishing standards.
This is hard to achieve when you have a decentralised publishing model, which is the norm for most intranets. Unless they have been freshly launched, the vast majority of modern intranets have room to improve their content.
In 2022, a great commitment to make for your modern intranet is improving your content. Unless all your content creation and publishing is centralised, this can only be done by doubling down on content governance. This usually entails a variety of approaches and measures, including defining your publishing standards, establishing automated content reviews for authors, conducting annual site reviews involving the central intranet team, providing more training and resources across your content community and establishing approval workflows where necessary. Executing a combination of these tactics reaps rewards, improving adoption and increasing trust.
3 Be the front door to your wider digital workplace
A key role of a modern intranet is to provide the entry point into the wider digital workplace. Making the intranet a personalised front door and single pane of glass to the enterprise’s portfolio of applications is an excellent use case which is popular with employees. If it isn’t already, making your intranet just that front door should be a strong priority for any intranet team.
Again, there are multiple ways to achieve this, including creating a central directory of apps that employees choose from to create personalised links, integrating other platforms and apps to enable simple transactions to be completed or data to be viewed, or enabling a navigation or search that allows users to reach other digital workplace tools and content.
4 Improve findability
Poor search and findability is often the number one complaint from intranet users. One of a modern intranet’s key roles is to help employees find the content, apps and people they need to carry out their role. But all too often, finding what they need is more painful than it should be, resulting in wasted time and effort.
Even strong modern intranets usually have room for improvement when it comes to search and findability; moving the needle on this important aspect of a modern intranet is a great new year’s resolution to make. Here, a coordinated combination of approaches is needed. Findability is not just about search, but also about the content you’re searching for, as well as your information architecture.
Approaches to consider include tagging your content, training content authors to make their content more findable, regularly analysing search metrics, reducing the amount of content, adding best bets, re-jigging your intranet navigation and even creating directories of information such as apps and sites.
5 Support a better employee experience
The past couple of years have seen a real focus on employee experience for intranet and digital workplace teams. Products like Microsoft Viva are firmly positioned as improving employee experience, and some intranet software is being branded as employee experience platforms (EXPs).
Intranets have a role to play in improving employee experience through content, features and services. They can increase productivity, save time, reduce frustration and help employees get things done, as well as facilitating learning, supporting well-being and providing access to data that aids better decision-making. They can also engage the workforce by driving connections and community.
Employee experience is a wide term, so one of the secrets of ensuring your intranet promotes better employee experience in 2022 is to actually work out what this means to you and your employees. Here, having conversations with users, inviting feedback from employees and examining the results of your employee engagement survey, as well as working with partners in HR and learning, can help yield results while simultaneously showing that you are committed to improving your workforce’s experience.
6 Support hybrid and remote working
Hybrid working and how best to support it was a huge issue during 2020 and 2021, and will continue to be throughout 2022, especially as organisations start to encourage the return to the office and are figuring out the longer-term future of hybrid working.
As core channels in the digital workplace, modern intranets play a major role in supporting hybrid working, for example, through providing content on the best tools to use for new ways of working. Integrations can help with the return to the office, co-ordinating communication between those on site and those working remotely. Intranets also provide a forum for employees to air their opinions about hybrid working, which is crucial while it’s still a fast-moving area where listening is critical. We think hybrid work support will be a strong priority for any modern intranet this year.
7 Continually improve
Continual improvement is a concept that many intranet teams aspire to, but which can be hard to put into practice. Committing or recommitting to continual improvement in 2022 (and following through with it) will certainly reap value in terms of adoption, impact and perceptions of value.
Continual improvement is usually underpinned by multiple approaches, including:
- Using measurement to inform changes, and then re-measuring to ascertain the relative impact
- Using agile methodologies and sprints to drive a series of iterative improvements
- Committing to a roadmap of new features and content areas
- Seeking employee feedback and acting on it; this often means creating feedback loops to drive changes across your intranet
- Driving a mindset of continual improvement in the core intranet team, but also across wider intranet roles and your content community.
Improving your intranet in 2022
Modern intranets have an important role to play in 2022, driving strategic value for your organisation and assisting employees in their day-to-day work. If you need help meeting your intranet objectives in 2022, or deciding what those priorities should be, then get in touch!