Content Formula

Global collaboration and information sharing in SharePoint 2010

Global collaboration and information sharing in SharePoint 2010

Multi-brand SharePoint intranet for food industry client

The brief

Mars wanted to overcome a tendency for brand marketing teams to collaborate locally by enabling the brand teams to collaborate and share best practice globally via SharePoint.

  • Mars wanted the ability to easily roll the site out to multiple brands
  • It was important that the community was engaged from launch
  • Findability of content and assets was a key objective

Our approach

Our SharePoint and intranet consultants worked closely with the stakeholders and end users at Mars to design a site that:

  • Used gamification and collaboration to engage employees
  • Was intuitive to users and aided speedy access to key assets and libraries
  • Was templated to enable staged roll outs to multiple brands with minimal cost
  • Utilized user centered design to create an environment that engaged a brand obsessed user base
  • Integrated with Mars chosen ESN

The result

Brand portals have now been rolled out across major FMCG food brands: Mars, M&M’s, Snickers, Twix, Dove/ Galaxy and Maltesers

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