Global collaboration and information sharing in SharePoint 2010

Multi-brand SharePoint intranet for food industry client

The brief

Mars wanted to overcome a tendency for brand marketing teams to collaborate locally by enabling the brand teams to collaborate and share best practice globally via SharePoint.

Mars wanted the ability to easily roll the site out to multiple brands
It was important that the community was engaged from launch
Findability of content and assets was a key objective

Our approach

Our SharePoint and intranet consultants worked closely with the stakeholders and end users at Mars to design a site that:

Used gamification and collaboration to engage employees
Was intuitive to users and aided speedy access to key assets and libraries
Was templated to enable staged roll outs to multiple brands with minimal cost
Utilized user centered design to create an environment that engaged a brand obsessed user base
Integrated with Mars chosen ESN

The result

Brand portals have now been rolled out across major FMCG food brands: Mars, M&M’s, Snickers, Twix, Dove/ Galaxy and Maltesers

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