Content Formula

Redesigning SharePoint for visual impact and usability

Pfizer wanted an intranet site to enable marketing managers to share information, best practices, and digital marketing assets. As the new hub was to be for marketing professionals, the visual design as very important as a way to show the functionality and improve the ease of use.

Our design was to replace two previous SharePoint sites, neither of which were very well used. We knew first impressions mattered with the stakeholders and end-users, but we also had to come to an understanding of marketers needs in such a large organisation.

While you can see the home page design (below), please note the project section and the help section.

Pfizer draft home page

Pfizer draft projectsPfizer draft help

Notice how simple it is to start a new project (and how controlled), and how useful it is to be encouraged to ask questions. We introduced an element of gamification to reward those who asked and answered queries.

Excuse the dummy text in the draft designs we actually worked with existing content so as to properly understand Pfizers needs, hence the Ask us categories that match peoples working areas and real-world concerns.

None of this would have been possible without the user research and agile sprints we developed the end result in collaboration with stakeholders, ensuring that everyone was on-board with the vision, and the implementation.

Of course, while the visual design is distinct (and pleased the marketing people using it), it’s in keeping with Pfizers overall brand guidelines.

Take a look at our recent SharePoint case studies that please the eye.

This isnt all about visual design, but rather, a focus on the functionality of SharePoint along with the usability and user experience. So before you consider an out of the box SharePoint solution on top of your SharePoint installation, talk to us about what can be done with SharePoint in the cloud or on-premises we think we can help you achieve your goals, beautifully.

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