15 intranet content ideas that support employee engagement

Modern intranets have many objectives. They help employees get things done productively and support a good employee experience. They deliver internal communications so employees stay informed and up-to-date. They provide access to content and information to help people carry out their role. They facilitate collaboration and provide access to knowledge and learning. And they reflect and nurture organisational culture and support employee engagement.

Employee engagement itself is a complex subject that often gets caught up in debates around definitions and measurement. There are also multiple factors which impact engagement. Intranets can successfully support employee engagement in several ways, including:

  • Reflecting and amplifying the positive aspects of organisational culture
  • Celebrating and recognising company, team and employee successes
  • Providing more information about company values, missions and purpose
  • Giving employees a voice and providing a platform for listening and dialogue
  • Establishing effective communications for senior leaders
  • Connecting employees and driving a sense of community across an organisation
  • Supporting personal development and career growth
  • Amplifying a one company identity and brand.

More specifically, there are numerous content ideas that support engagement and help make a company a great place to work. Let’s explore 15 intranet content types and features that support employee engagement.

  1. Feedback polls

Using polls on an intranet is an excellent way to get a snapshot of employee sentiment on different topics. It can also drive intranet adoption through adding a light-hearted feature to the intranet homepage, especially if visitors can see the results once they’ve voted. Intranet polls play their part in driving employee engagement by making employees feel they are listened to, thereby supporting an open and relaxed organisational culture.

  1. Customer success stories

Customer success stories are a staple of external-facing websites, but are not always featured on intranets. Success stories help to celebrate overall company success as well as individual team and employee contributions, and reinforce the message that employees make a difference, adding context to everyday actions.

  1. Examples of living the values

Most companies have values or a mission statement. Let’s be honest, these can be pretty generic and are not always taken seriously by employees. News items or stories that actually provide examples of how an organisation is living its values and putting them into action are more likely to resonate than something more general and woollier. Content that helps an employee feel proud to be working at the company is going to support employee engagement.

  1. Shout-outs and thankyous from peers

Peer-to-peer recognition is a strong way to celebrate individual achievements, generating a positive culture and sense of community. This is often done through shout-outs and thankyous from individuals to their colleagues, recognising contributions that reflect organisational values or instances where people have gone the extra mile. There are dedicated peer recognition solutions, but praise and shout-outs can also be delivered very successfully through social platforms like Yammer. Surfacing these on your intranet homepage can support engagement and culture amplification initiatives.

  1. Employee blogs and photos

Having visible user-generated content on your intranet can raise adoption, but also demonstrates that the employee voice is valued, again underpinning engagement efforts. When you give everybody a voice, it sends out a strong message that opinions are valued. There are multiple ways to surface user-generated content on your intranet, but employee blogging is an excellent way to tick the box on engagement and generate lively content. Including photos submitted by employees even via a simple photo of the day feature can also be effective for engagement.

  1. Podcasts

Podcasts are currently a very popular content format which are increasingly being used inside enterprises. Podcasts on particular themes can be a highly effective way to deliver targeted content to specific audience segments, supporting wider employee engagement. Podcasts have the advantage of being popular across different demographics, including frontline employees.

  1. Authentic leadership comms

CEOs and other senior leaders have a major influence on employee engagement. Most intranets showcase leadership communications, but these can sometimes still come across as formal and corporate. Leadership communications that are more honest, personal, informal, authentic and even vulnerable, showing the real person behind the job title, are more likely to resonate with the workforce and better support employee engagement. During the pandemic, some CEOs started to communicate through informal videos shot at home which have been generally well-received, and which can work on the intranet too.

  1. Q&As with senior leaders

Another good way to drive transparency and open communication with senior leaders is to publish questions from employees with relative questions and answers, or hold Ask Me Anything sessions and publish the related recordings or discussion threads on the intranet. Again, the more open and less sanitised these Q&As are, the more likely it is they will engage employees.

Q&A

  1. Crowdsourcing input from employees

Modern intranets and social collaboration platforms provide opportunities for dialogue. Having two-way channels where employees are asked their opinion by senior management and, most importantly, where this results in action can positively influence employees feelings about their employer. Specifically, crowdsourcing input and feedback from employees to influence decision-making is key here; we’ve heard examples that range from the tactical (getting input on new uniforms for customer-facing staff) to the strategic (asking for input into new strategies). Surveys, polls, discussion threads and commenting can all be used to crowdsource employee input.

  1. Internal opportunities

High levels of internal talent mobility and opportunities for staff career paths are highly desirable for organisations, as they help retain the best talent and reduce recruitment costs. Advertising internal opportunities on your intranet, including new roles, secondments and training schemes, is a common way to drive awareness of these positions, as well as promoting employee engagement through demonstrating the opportunities for career growth available to employees.

  1. Access to learning

Employees ability to access resources that will help them in their personal development and career growth is an underrated source of employee engagement; it demonstrates an investment in and commitment to people. Being able to search and discover courses, learning material and training assets is a strong use case for any intranet. This is becoming increasingly possible with the tight integration between learning platforms like LMS365 and SharePoint intranets.

LMS365

  1. Health and wellbeing themed content

Health and wellbeing is a significant theme in employee experience, and demonstrates an organisation’s commitment to its employees. An intranet can support wellbeing in numerous ways, providing health & safety information, tips and tricks, factsheets, health-related communities and more.

  1. Events

An events calendar is a useful addition to any intranet homepage, especially if employees can register for specific events and add the details to their personal calendar a feature available in SharePoint Online. Event calendars also work very well to promote both learning through knowledge-based webinars, for example, and wellbeing sessions on topics like mindfulness.

Events

  1. Ideation platforms

Ideation platforms are highly mature, and are becoming a common part of the digital workplace landscape. They work by inviting employees to submit ideas usually on a particular theme or responding to a specific challenge with the ability to vote on the best ones. A company may then choose to take some of these ideas to fruition. A snapshot of the latest ideas submitted, as well as the ones that are being actioned, shows employee ideas are being taken seriously.

  1. Communities

Online communities on both work and non-work themes help drive connections and foster a real sense of community and engagement within your organisation. These can range from professional Communities of Practice, to Employee Resource Groups (ERGs), to Communities of Interest on non-working themes. Whether a forum for discussing highly specialist engineering techniques or a place to swap cat videos, communities drive employee conversations and connections.

An intranet supports online communities in different ways; for example, your core intranet features may support communities or include feeds from a social platform like Yammer. A central directory of groups can also help users discover and join communities they are interested in.

Yammer

Engage your employees

Employee engagement is key, and the content and features you include on your intranet can make a real difference. If you’d like to discuss how you can use your intranet as part of your employee engagement strategy, then get in touch!

What’s on the Microsoft 365 roadmap for 2022?

One of the pleasures of working with SharePoint, Microsoft Teams and the Microsoft 365 platform in general is the continual investment Microsoft drives to improve the platform, introducing new tools and features. For example, in 2021, we welcomed the Microsoft Viva suite. Sometimes, these changes are modest but have powerful potential, such as extending the formatting options for SharePoint lists. However, it can be difficult and even overwhelming for admins and IT teams to try and keep up with all the changes.

In 2022, we’re expecting another very active year for Microsoft Teams, SharePoint and 365. It’s also going to be a big year for Microsoft Viva. In this post, we’re going to cover some of the changes we’re most looking forward to here at Content Formula, but really, we’re only scratching the surface of what’s coming.

The full detailed Microsoft 365 roadmap contains over 500 items in development at the time of writing, plus over 250 more being rolled out. The Book of News summary of main announcements from November 2021’s Ignite conference is a good place to start, showing a very active roadmap ahead. Of course, there will also be some surprises that haven’t been announced, or things that have been promised but haven’t yet appeared.

Here’s our pick of the 2022 Microsoft roadmap so far.

Additions and enhancements to Microsoft Viva

The Microsoft Viva suite of apps was a high-profile launch in 2021, and is getting huge interest from digital workplace, intranet, HR and internal communications teams. We think Microsoft will continue to push Viva hard in 2022, making it an increasingly accepted part of the digital workplace landscape.

Microsoft has announced a slew of changes that will continue to enhance Viva’s value. One of these will be a whole new Viva module related to OKRs (Objective and Key Results) emerging from Microsoft’s acquisition of ally.io, an OKR software vendor. The reporting within Viva Insights will continue to expand, with new areas covering management behaviours and meeting habits, the latter being an area where businesses still exhibit bad practices.

The power of Viva Topics is going to be extended, covering Outlook and Yammer communities while also trialling an intriguing Q&A concierge service which routes queries to relevant subject-matter experts; this will help expertise location and knowledge-sharing. The power of SharePoint Syntex can also be leveraged to build topics. The library of out-of-the-box connectors for different enterprise systems across all the Viva apps will continue to expand, with some significant additions Workday and DocuSign, in particular, launching in early 2022.

Microsoft Teams goes from strength to strength

The success of Microsoft Teams has been remarkable, and is an integral part of the digital workplace for many organisations. Microsoft continue to add to it, and the 2022 roadmap should see another round of enhancements, many of which cement Teams as the all-in-one communication system for employees.

One of the most far-reaching of these enhancements is further development of Microsoft Teams Connect – the feature that enables external collaboration. It will be easier to schedule meetings in a Teams channel that is shared across multiple organisations and individuals, providing a welcome addition to enable projects involving third parties and contractors. Chat will also be extended to allow individuals to use Teams with anyone outside a work network for personal calls while still sticking to organisational security policies, thus extending Teams popularity.

There are also some enhancements to Teams analytics in the pipeline. A new device-specific analytics board will be of particular interest to organisations who have rolled out the Teams mobile app, while a board that provides data and analytics per physical workspace will be useful in co-ordinating hybrid working or improving adoption in specific locations.

Other improvements and additions include:

  • The ability to join BlueJeans and GoToMeeting calls from a Teams Room, joining existing support for Zoom and Cicso
  • More support to use Teams as part of a hotdesking solution
  • More apps for Teams being added by partners
  • Some improvements to chat, including the ability for a user to send memo reminders to themselves on a chat thread
  • An improved design for the Teams app store
  • A new virtual green room for Teams events
  • A slew of improvements for event organisers, including better Q&A, having multiple moderators and more.

Microsoft Mesh for Teams

Support for augmented and virtual reality has been steadily improving in the background, although outside some online events, specific learning sessions and niche scenarios, these 3D experiences are yet to really seize the imagination of organisations or digital workplace teams.

Despite this, large tech providers are staking a lot of future investment on AR, VR and 3D experiences, particularly for remove events, meetings and collaboration. Facebook has changed its name to Meta and shared their plans for an immersive AR / VR world called the Metaverse, which is painted a little like Second Life on steroids. Microsoft’s response is to continue to roll out Mesh – its mixed reality framework – that is now being extended to Microsoft Teams.

The introduction of Mesh in Teams allows participants to meet in 3D scenarios as avatars that display their reactions. Microsoft says this means users can maintain their presence in meetings without turning on cameras, and interact socially in more informal spaces for those much-discussed water cooler moments. The adoption and utilisation of these features in 2022 is going to be fascinating to watch, partly because we genuinely don’t know if they will take off or not.

More power for the Power Platform

Along with hybrid, low-code and no-code have been the digital workplace phrases of the year, and that looks set to continue in 2022. Microsoft are investing in a round of improvements to the Power Platform.

Some of these are designed to help organisations leverage the apps and workflow of the Power Platform more easily within the Teams experience, particularly Power Virtual Agents, to bring bots more directly into channels or target them to specific security groups. A Power BI app for Teams is also now available.

A new capability called process mining within Power Automate generates analytics and process maps across processes and workflows, aiming to provide insights on the success of processes, analysing the time spent on steps and where there are bottlenecks. We think this forensic approach will be of interest to many teams, and support continual improvement.

There are a range of other smaller improvements, too numerous to go into in-depth here, which include some interesting developments to drive citizen development. For example, within Power Virtual Agents, bot developers will be able to have conversations inside the bot authoring experience – a simple feature which could allow citizen developers to seek advice or collaborate with IT experts and their peers. This ability to collaborate and comment is being extended across the other Power Platform apps too, with notes and feedback similar to commenting in Office. Again, we see this helping to drive citizen development or offer support in cases where central IT resources are seeking input from business process owners or teams.

Upgrades to Microsoft Stream

Video is now a popular medium in many organisations, complementing internal communications, leadership communications, learning and even employee blogging (logging). Previously, Microsoft Stream the video sharing platform within the 365 platform has made it easy to embed videos within SharePoint intranets or communication sites, but the actual Stream user experience has been more of a separate app experience.

Now, Microsoft Stream is being rebranded as Microsoft Steam classic, and Stream built on SharePoint is being introduced. Video and audio files will be stored in the same way that other files are stored in SharePoint, making it even easier to integrate Stream right across the 365 suite. It also means that video and audio files will align to other SharePoint governance put in place for content services, covering permissions, compliance and more. This will bring video more efficiently into the overall 365 experience, including within a SharePoint intranet, and remove any associated barriers around video sharing and podcasting.

SharePoint Syntex additions

One of the roadmap areas we’re most excited about is an expansion of SharePoint Syntex – the AI feature that can be applied to content in various imaginative ways. In the next generation of Syntex, there is better support for using the software to construct Microsoft office documents so you can build model documents, for example, with different data and sections based on information from other elements. For example, you could automatically build standard NDA or contract documents based on information generated from your CRM system, with some variation dependent on who the contract concerns, as may be the case for UK- or US-based businesses.

We can see great value in high-volume documents areas such as contract management, invoicing or procurement processes. Used in conjunction with other parts of the Microsoft 365 suite, there are certainly some intriguing combinations that could transform inefficient processes. The ability to leverage Syntex for document searching using Syntex-generated metadata is also being extended.

Get in touch!

The new year is going to be another big one for Microsoft 365, Teams and Viva. We’re excited for all that is to come! If you’d like to discuss your strategy and plans for 2022, then get in touch!

7 reasons to use SharePoint for policy management

Pushing out mandatory policies and tracking reads is perhaps the most requested feature in policy management. But before we get into that, let’s look at the other commonly requested features and examine how SharePoint (and Office 365) addresses these.

Having one source of truth for key policies, procedures, forms and other key organisational documents is important. Employees and managers need to regularly access information such as your staff handbook, IT usage policy, holiday request process, social media guideline or supplier due diligence checklist and more and be confident that these are accurate and up to date. In regulated industries such as financial services there can also be strict guidelines for interaction with customers or processes which must be followed to reduce risk.

Most organisations provide access to policies via their intranet but all too often these are:

  • Scattered across different department sites and are hard to find
  • Do not get updated with the very latest version
  • Simply do not get read, even if they are mandatory to read
  • Are not trusted by employees so they request a copy or rely on a version on their own file network or inbox, that may not be up to date.

Policy management is important. Not managing your policies and procedures carefully or making them easily available in one central place leads to risks for organisations and individual employees, as well as inefficiencies. Sometimes it can also be an requirement for industry regulators or other external third parties, and may even be the subject of an external audit.

Seven reasons why SharePoint policy management is the best approach

If your organisation is using Microsoft 365 or SharePoint on-premises, then it makes sense to leverage the power of SharePoint to help better manage your policy documents.

1 SharePoint is likely to be your existing and secure document management solution

If you use SharePoint or SharePoint Online, then that is likely to be at the root of how most people manage documents their documents and files in your organisation. Documents can be easily shared, collaborated on and there is also effective version control, meaning that you can avoid issues such as duplication and ensure there is one source of truth; this is a critical factor in manging your policies. Leveraging SharePoint for policy management also means that your existing users will be already familiar with the system in place used for managing documents. Of course, SharePoint will also be fully secure.

2 You can automate lifecycle management processes

Lifecycle management is absolutely key to successful policy management. For example, you need to make sure that policies have owners who regularly review the documents they are responsible for. SharePoint is excellent from this perspective and you can leverage its integration with Active Directory as well as Power Automate (Flow) to create clear ownership, notifications and workflow to ensure polices are kept up to date and also create views that show admins the status of policies.

3 You can get a complete audit trail

As well as lifecycle management you can also get a complete audit trail of updates to your document, showing when and by whom. This transparency is very important for minimising risks, underpinning accountability, and even for external auditing purposes.

4 You can easily provide access to all

It is critical to provide easy access to policies for your employees. As most organisations already use SharePoint for their intranet or for communication sites, it is easy to integrate a policy document library into the channels that employees already have access to.

5 You can integrate it into your search

Policies also need to be findable and discoverable. Again, most organisations are leaning in on SharePoint or Microsoft search options to allow employees to find what they need. Using SharePoint for policy management means that these documents will be included in your main search, perhaps through the intranet.

6 It can integrate with your wider Microsoft 365 ecosystem

If you are on Microsoft 365 you will likely be using a wide variety of different collaboration and communication tools such as Yammer, Microsoft Teams, Outlook and SharePoint team sites. The obvious integration between a SharePoint-based policy library and the rest of the Microsoft 365 platform means its easy to embed and share key policies from the library in the places where every day work happens.

7 You can track usage and get data

Using SharePoint for policy management means it is also possible to track usage and get data on different policies, for example numbers of views or when they were last updated. By leveraging integrations with Active Directory and PowerBI you can also start to create reports and track critical data such as whether a mandatory document is being read and by whom.

Book a demo

But what about mandatory policies and tracking reads? Introducing Xoralia Policies

Overall, using SharePoint for policy management is the way to go. Having deployed many policies libraries on SharePoint and intranets over the years, we decided to combine all our knowledge into an app which can help customers fast track to a secure, user-centric and robust policy management library.

Xoralia Policies is a brand-new app designed, developed, and managed by Content Formula. It provides organisations using Microsoft 365 and SharePoint Online a quick-to-deploy central policy library than can be accessed via a SharePoint-based intranet or SharePoint site. Xoralia Policies can also be installed by on-premises SharePoint customers.

The app is a simple but complete solution that provides:

  • Easy, central access to the latest version of organisational policy and procedure documents for all staff
  • Robust policy management with assigned content owners and regular reviews across different departments and functions
  • The ability to track the progress of mandatory reads for particular documents, as well as other useful analytics
  • All you need for auditing purposes.

How it works

In a nutshell, Xoralia Policies works in five simple steps.

Policy management software - SharePoint, Office 365 & MS Teams

Main features

1 An attractive, central policy library

Xoralia Policies acts as a central policy and procedure library that can be reached via a SharePoint-based intranet or via a SharePoint site, such as a communication site. When accessing Xoralia Policies users are presented with an attractive and intuitive interface that has been designed to help employees find that they need.

Each policy is listed with salient details including the title, the owner, the document format, the date it was last updated and any related instructions, such as whether it must be read. These instructions are personalised to the user. A handy summary at the top of the page also lets a user the number of policies that they have to read.

2 Complete auditability

Organisations may need to demonstrate to regulators or other external bodies that they both have robust processes in place to manage their policies but also that all employees have read policies that are considered to be mandatory. Xoralia Policies leverages the power of SharePoint to provide a complete audit trail of document changes, and also shows clear review policies in place with the ability to track these. This should satisfy both your own internal and external auditing requirements.

Xoralia Policies also has the ability to ensure employees are carrying out mandatory reads. If a policy is mandatory to read, employees can access the document within the app and then make a simple declaration confirming once it has been read. In-built analytics show policy owners and admins the percentage of those who have read the policy.

3 Robust policy management with automated notifications

At the heart of Xoralia Policies are robust policy management features to ensure that documents are kept up to date and your library remains the one source of truth for policies. Each policy has an identified owner and a defined regular review period.

Notifications ensure that owners are reminded to review the policies they own; Xoralia Policies also has a simple dashboard that shows a policy owner their policies that are due for review or have expired. Transparent ownership and review information displayed on each policy also encourages accountability.

4 Analytics for mandatory reads and more

Xoralia Policies also comes with powerful analytics. Xoralia Policies shows policy owners the percentage of users that have read a policy, while administrators can access a more detailed analytics dashboard showing the status of all mandatory reads as well as other salient analytics relating to document status, for example. There are options to use Power BI for more detailed and custom reporting.

These analytics can help teams to prepare for audits, making interventions where necessary, but also get a better understanding to building engagement with employees.

5 Strong findability

Findability is critical. Employees want to be able to find the right policy quickly and effortlessly. The app includes a strong search facility where an employee can enter keywords to find the policy they are looking for. Additionally, employees can filter by different categories including mandatory and non-mandatory reads, the function who owns the policy (IT, HR, Legal etc.) as well as custom tags defined by you.

6 Easy set-up and deployment

The app is quick and straightforward to implement. Because Xoralia Policies can be applied to an existing SharePoint library it means you can convert an existing policy library to the app. It can also be deployed from within any SharePoint intranet or other SharePoint site.

Simplified Policies takes a few days to implement. Content Formula can handle the whole implementation or work in partnership with your IT function to deploy the app.

7 Options for customisation

If you have special requirements around managing and presenting your policies, there are options for customisation. Call us to discuss.

Book a demo

Customer case study

Policy management software example

Gama Aviation provides global business aviation services and support to individuals, corporations and government agencies. The global workforce require access to one source of truth for technical documents, polices and procedures. Building on the Wizdom intranet already introduced by Content Formula, Gama Aviation chose to upgrade their existing policy library to Xoralia Policies to take advantage of the improved UI, mandatory reads capability and decentralised policy management.

Content Formula worked closely with Gama Aviation’s IT function to enable them to carry out most of the implementation themselves. The new policy library is now accessed through the Wizdom intranet and is already getting good feedback and frequent visits.

Policy management software example

SharePoint is made for policy management

When it comes to managing your policies and ensuring your employees can find and access them, SharePoint is a strong option.

If you’d like more information about using SharePoint for policy management or about Xoralia Policies, and would like a product demo then get in touch!

What are digital experience platforms (DXPs) and employee experience platforms (EXPs)?

Digital experience and employee experience are terms that have become increasingly common in the digital workplace world, as well as in related fields such as digital customer experience and HR. Accompanying this are the concepts of the digital experience platform (DXP) and the related employee experience platform (EXP), both terms that are seeing ever-wider use. For example, Microsoft has gone to market using the term EXP to describe its Microsoft Viva suite of apps.

But there is some confusion about exactly what digital experience platforms and employee experience platforms are. In this post, we’re going to define and unpack these terms, as well as cover some of their key characteristics.

Defining DXPs and EXPs

As with terms such as digital workplace and employee experience, there is no consensus on the exact meaning of DXPs and EXPs, although there is a broad understanding of their general meaning. For example, when we wrote about What is digital employee experience?, we ended up covering seven different definitions!

The terms DXP and EXP are being used extensively in marketing material from technical providers, so definitions tend to be characterised by the features and capabilities of the product being promoted, meaning general definitions can be further muddied.

Gartner provides a decent definition of a DXP, describing it as an integrated set of technologies, based on a common platform, that provides a broad range of audiences with consistent, secure and personalized access to information and applications across many digital touchpoints.

These digital touchpoints can include websites, apps, portals and more. When sources use the term DXP, they are generally referring to external-facing channels aimed at customers who buy products and services, such as Sitecore, Adobe, Liferay and Bloomreach.

Using this definition, an employee experience platform can be considered as a specific type of DXP, but one that is firmly aimed at an employee audience and their needs. Josh Bersin, a well-regarded HR thought leader, wrote about EXPs back in 2019, categorising them as a new category of workplace software. Bersin described EXPs as meeting companies desire to integrate their entire end-to-end service experience, and as being platform that lets a company design [a] multi-step, multi-flow experience, integrate it with all the various IT and HR applications needed, and abstract the user from the complexity behind the scenes.

EXP is a term that is increasingly being used to describe software that can include the delivery of an intranet and related content across multiple channels. For example, LiveTiles has occasionally described its suite of products as an EXP.

Seven characteristics of a DXP and an EXP

Getting into a debate about the semantics of exact definitions of DXPs and EXPs can be a bit of a navel-gazing exercise. It’s more worthwhile looking into broader meanings by defining some of the main characteristics of the two. These match many of the key qualities teams are looking for when choosing a modern platform to build and deliver digital experiences for customers and employees.

Here’s our view of seven key characteristics of DXPs and EXPs.

1 They’re integrated sets of distinct capabilities

DXPs and EXPs are platforms. This means they are distinct from being standalone apps and will have a variety of distinct capabilities, features and apps (or the equivalent) that can be deployed, as well as allowing integrations to be built in. Although these features might be experienced separately, they should also be integrated so they can work together seamlessly. For example, we would consider SharePoint Online and Microsoft Teams as platforms, but our Xoralia Policy Management library might be viewed as an application. A DXP or EXP will therefore have multiple features that deliver different capabilities to make up one, coherent digital experience.

2 They’re multi-channel

A DXP or EXP can serve and be accessed through multiple channels, such as web browsers, web apps and mobile apps. An increasing number of EXPs can also be accessed through Microsoft Teams.

The aim for these platforms is often to deliver a consistent experience across different mediums to suit different user preferences and use cases. For example, the ability for EXPs to provide mobile access is important for frontline employees. As new channels emerge, DXPs and EXPs will need to keep up. The move for EXPs to be accessed through Teams, for example, is a trend we’ve seen over the past two years.

3 They have multiple use cases

Because DXPs and EXPs are platforms which can incorporate a wide range of features both native and through integrations they can meet a high number of use cases through a range of content and experiences. An EXP, for example, might be able to deliver internal communications, communities of practice, employee feedback surveys, peer to peer recognition, access to policy and procedure libraries, enterprise search, collaboration, wellbeing analytics, access to learning, HR self-service, employee onboarding, idea management and more!

4 They’re user- and people-centric

DXPs and EXPs are about experiences which are firmly focused on the user, and which deliver value to them. The front-end experience should be well-designed, intuitive, easy to use and make people want to return. The overall platform should be geared towards user needs and user journeys, ultimately easing pain points and helping individuals complete transactions, find information and save time. These might sound like obvious, foundational principles for all digital experiences, but it’s worth remembering that there are still a lot of poor digital experiences out there!

Because experience platforms deliver a range of capabilities and have multiple features, the user experience needs to be consistent, smooth and uninhibited across these, avoiding the ultimately confusing and frustrating fragmentation that happens when having to use multiple applications.

5 They’re a single pane of glass for integrations

A DXP or EXP should provide that single pane of glass for everything a customer or employee needs to do or find. This is usually delivered through a breadth of native features, but also through integrations.

A trending theme in digital employee experience is the ability to create one environment where employees can access all the information and applications they need for the working day. The idea of a one stop shop – the single pane of glass or front door to the wider digital workplace – is a persuasive one, helping to save time and reduce the number of different applications that employees need to visit which can be a source of pain and frustration. An EXP should be able to deliver this capability by allowing easy integrations with other applications which allow information to be displayed, simple transactions to be performed and notifications to be viewed.

Similarly, a DXP should provide one place for everything a customer needs to do, including viewing content, completing e-commerce transactions, asking questions and more.

6 Theyre personalised

A central tenet of modern digital experiences is that they are personalised to the individual user, whether they’re a customer or an employee. This means a DXP or EXP recognises the person accessing the platform, and returns content and experiences relevant to that individual’s profile and preferences. For EXPs, this means that content and experiences can be targeted to different employee groups, often based on their Active Directory profile data. It might also be possible for employees to configure their own experiences, for example, by changing the layout of the homepage, subscribing to content on different topics and adding their own favourite links. For DXPs that are aimed at customers, the personalisation element is not necessarily based on a person authenticating into the environment.

7 They are flexible, configurable, extensible and customisable

A DXP or EXP does not deliver a limited range of fixed experiences. They offer the opportunity to create a range of difference experiences by being flexible, configurable, extensible and customisable. You should be able to create excellent customer and employee experiences suited to the needs of your users, with benefits that will be felt at an organisational level.

Still confused? Get in touch!

There’s a lot of noise about Digital Experience Platforms and Employee Experience Platforms, but we think DXPs and EXPs as terms and concepts may be around for a while. While there are no agreed specific definitions, we’re seeing some common characteristics which we’ve detailed in this article. If you’re still confused and want to discuss anything relating to your DXP or EXP, then get in touch!

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