Sometimes customers ask simple but great questions: “What are the big intranet trends I need to be aware of as I consider rebuilding our corporate intranet?. As intranet and sharepoint consultants its very easy to become immersed in detail and forget the bigger picture. Whilst I hadnt thought of this obvious question myself I certainly had lots of opinions in answering it. I thought Id share them in a blog post. Some of these trends have been around for a long time but are gathering momentum and importance. Others are new but clearly more than just fads. If you have any to add please send me an email and I will add them to the post. For context, the person who posed this question works as a comms professional in a multi-national with 100,000 employees. Shes working on a project to build an enterprise-wide site serving all employees. Having said that, most of these trends are relevant for small companies too.
Consolidation, harmonisation & decomplexity
We are seeing a lot of large companies looking to consolidate their intranet. Many enterprise intranets have grown organically and in a decentralised manner. Rather than a single company intranet it is in fact a collection of many – sometimes dozens of intranets owned by business units, brands, regions and countries, and departments. Large companies have come to the realisation that the employees user experience is very poor on these sites. Theres no consistency of structure and design across sites. Theres not consistency of standards. And a large, sprawling collection of sites is near impossible to govern if you want to address this consistency not to mention the resource requirement to run them professionally. It makes sense to have a clear out and harmonise the user experience – create like information architectures across like entities (e.g. countries, departments etc.).
Grown up intranet governance
Intranet governance is all about defining the rules, processes and people involved with managing and improving the intranet, and ensuring it supports business goals.
Governance has always been a buzz word when talking about intranets. But the reality is that its often been non-existent. Or rather, it starts off with good intentions but rapidly falls away to nothing. Lack of governance causes many of the problems that lead to the sprawl and complexity mentioned above. Many companies are starting to grab the governance bull by the horns and look to not only develop sensible and realistic governance frameworks but are really making this a core part of their intranet operations. Theres a mature realisation that intranets do not run themselves and are not successful just because of superior technology and good design. Theres clearly more resource going into building proper intranet teams to manage the day-to-day processes to keep an intranet healthy and we are even meeting people with job titles like intranet governance manager.
Intranet user adoption
This intranet trend is very much part of intranet governance but is worthy as a standalone due to its importance. There are graveyards littered with intranets that died because they had too few users. Intranet user adoption is all about putting in place plans and tactics to not only drive usage of new intranets but to do it on an ongoing basis. Its not just about promotion. Why should I (an employee of XYZ Corp) use the intranet? How will it make my working life better, easier, quicker etc.? If you can answer that question in a compelling way then you are on your way to cracking user adoption for your intranet. Companies with successful intranets have recognised that user adoption needs serious thought and its built into intranet project objectives and is a key component of intranet governance frameworks.
The intranet in the cloud
“The Cloud” has become such a buzzword that it risks sounding like a massive fad. However, when an intranet is built into the cloud all sorts of benefits and efficiencies come to the fore. The major one is ease-of-access. Employees can access their intranet on any device from anywhere in the world. They no longer need to be connected to the corporate network or VPN. Thats excellent for adoption. Another major benefit of a cloud intranet is ease of collaboration. People can work on documents simultaneously. No more version control issues caused by email. Sure, there are security implications with the cloud intranet but there are many clever ways that security risks can be mitigated and reduced. Even the most conservative companies are moving their intranets to the cloud. If there is some data that they just dont want to trust to the likes of Microsofts Office 365 datacenters then they can host this data themselves and have a hybrid intranet setup with non-sensitive data in the cloud and sensitive data on-premise.
Many intranets reflect organisational structures. Employees looks for information and tools according to the silos in which they belong. For example, youll find the expenses form in the finance department pages and the leave request form in HR. However, for some time now weve seen this organisational centric view of the world shift towards one which is more employee centric. Information is structured in a way which is far more intuitive for an individual. All policies & procedures are to be found in a single searchable library. All forms and commons processes are found in a single place, irrespective of who their owner is. This approach makes life easier for employees as they are able to find information and tools faster. This is good for user adoption. It goes without saying that productivity wins like this are good for companies too.
Business Process Automation (BPM)
We hear a lot about intranets being used to drive soft benefits like communications and employee engagement. I strongly believe that intranets are entering a second age whereby they will also drive hard productivity and efficiency benefits. This will happen through business process automation, online forms and transactions. This is another intranet trend that has been with us for some time. However, improvements in cloud technologies – especially the ease with which business processes can be brought online – is accelerating this curve. BPM is now much more mainstream even for smaller companies. Common business processes like onboarding, appraisals, booking leave etc. will all be managed online. Smarter companies are using the same tools to automate complex operational processes.
The intranet as a collection of apps
In intranet circles its fashionable to talk about the digital workplace. Modern cloud intranets – especially those built on SharePoint – come as part of a suite of tools that make up the digital workplace. A company on Office 365 will have tools like Skype for Business, One Drive, Yammer etc. running alongside their SharePoint intranet. Were seeing a trend to integrate these tools closely into the intranet so that for example a user can find a colleague on their intranet and start a web chat with them there and then, right off the page. Similarly other cloud-based third party apps designed to address particular business challenges are becoming part of the intranet. If for example your company has a need to gather digital signatures from employees as part of a business process, theres an app for that. As more apps come onto the market businesses can pick and choose those they want integrated into their intranet.
Enterprise social networks (ESNs)
Personal social media tools like Facebook and Twitter now have their workplace equivalents. Enterprise Social Network (ESN) tools like Yammer, Chatter and Jive are bringing some companies valuable productivity and engagement benefits. ESNs make it easier for employees to collaborate and share efficiently without email. Famously in 2011, Atos, a large global technology firm, announced it would ban internal email and replace it with an ESN. Interestingly, in 2013 as the email ban was gathering pace, Atoss operating margin increased from 6.5% to 7.5%. Earnings per share rose by more than 50%, and administrative costs fell from 13% to 10%. Employees also reported that they had more focus time and were happier without the constant interruption of email at work and at home. This is a great case study but must be viewed alongside those where companies have tried and failed to build successful social networks. Once again, the technology is not the only thing you have to get right. Those that succeed do so because they pay attention to a whole host of factors when introducing ESNs. Most importantly they focus on implementing ESNs in those parts of their operations where there is a clear and specific reason to use social. We want to be more collaborative is not such a use case. As ESNs grow in popularity we are seeing them being integrated deeply into the intranet so that social conversations can happen alongside the tools, pages and documents that make up the intranet.
The smart intranet
Not being able to find anything on the intranet is perhaps the commonest complaint we hear from end users. Its likely to become one we hear less and less as modern intranets become more intelligent. Search engines on intranets are improving dramatically both in terms of the relevance of search results that they present to end users and also in terms of the way they can be fine-tuned and tweaked by intranet administrators.
But on modern intranets intelligence goes much further than search. For example, theres ‘Information discovery’ whereby the intranet suggests relevant content to you based on what your colleagues are looking at, whats being discussed and whats being presented at meetings. In simple terms the modern intranet has a brain (called a social graph) which knows which of your colleagues you work closely with. It analyses their online actions around document creation, viewing, sharing etc. Based on these connections the intranet can suggest content that is relevant to you right now. This could be as simple as a personalised list of trending documents on the homepage. Or it could be something more sophisticated such as search results which are not only based on the keyword you used but also what your close colleagues are finding relevant. Artificial intelligence and personal assistants like Siri will find their way onto intranets too.
This last one really goes without saying. If you want to reach sales reps, factory floor workers, field workers and other employees who are not desk-bound you have to be available on mobile. This means not only having an intranet which can be accessed from a mobile phone but one that has been optimised so that the user experience is adapted for mobile. This means a big, thumb-friendly navigation, swipe gestures, fast loading etc. Whilst this is a really obvious and growing trend there are still many, many intranets out there that are not mobile accessible.
Conclusion: productivity is the major intranet trend
As mentioned, many of these trends have been gathering pace for some time but others are new and upcoming. Hopefully youll also have noticed that many of them overlap and build on one another. This makes them all the more likely to last. This overlap in trends is also going to lead to much more integration between the tools that make up the digital workplace and the intranet. This will drive adoption, usage and ultimately productivity. Take a step backwards and look at the economic climate that were in. Developed economies are maturing, growth is slowing and consumers are stretched. If companies want to deliver shareholder value they’ll need to focus on productivity. Rising trends in intranets and the digital workplace chime well with this drive for productivity in the workplace.