Introducing our 7-point digital engagement framework

Engagement framework coverWhats your organisations best asset and your number one untapped resource?

Its not just your people, its their participation in your organisations success.

Have your engagement figures plateaued in the last couple of years? Is your employee survey providing fewer insights, and becoming an albatross around your neck?

You know more than anyone that surveys and soulless communications wont improve morale or drive your organisation forward, not when there are so many changes happening around each and every employee. If you know the right people are not engaged, then its time to go beyond the comms plan, and consider a joined-up engagement campaign.

Your comms and engagement plan will need to address the end goal, the various audiences, and the channels available, but more than this, you will want to capture peoples hearts and minds so they commit to new actions.

Well-laid communications plans often touch on engagement principles to involve people in tactical changes, but when a strategic shift is needed, its important that people are aligned with the changes or new direction.

Engagement activities vary depending on the capabilities and culture of an organisation but mobile devices, intranets, and ESNs mean that you can deliver powerful engagement campaigns broadly, and with quick results.

Our framework

In this white paper we first explore what we mean by employee engagement and then put forward a 7-point framework for an effective employee engagement campaign delivered using digital tools such as your intranet, Enterprise Social Network (ESN), your digital workplace tools (e.g. Office 365) and of course, email.

Engagement framework

We use the word campaign or programme to signify that activities are designed to support a specific goal within a time bound period. We know employee engagement to be an integral part of an organisations culture, and so we approach engagement campaigns with full awareness of the wider environment.

Download your 7-point engagement framework

A 7-point framework for employee engagement in the digital workplace

Modern organisations are using a number of clever techniques to accelerate internal change and make it stick. This free e-book puts forward a simple and effective 7-point framework to use to deliver change campaigns and programmes.




If you like what you read, then do please get in touch with us we can help your both with strategy, creative, and the technical, especially with SharePoint and Office 365.

Intranet governance and contributor engagement

Dan ends our video series by exploring the people elements of intranet governance. Subscribe to our YouTube channel for more.

Dan Hawtrey, Managing Director
+ 44 20 7471 8500 | [email protected] | LinkedIn

Governance is a big word. It carries connotations of centralisation, power, control, and authority. But actually I think it’s perhaps a bit of a misnomer because today’s intranets are very social systems with ownership distributed across many different people.

Yes, you do have to define a strategy, put in place a steering team, think about policies and processes; I’m certainly not trying to downplay those pieces, they’re very important. But getting governance right is also about putting the right support structures in place, in particular support for content owners and site administrators.

The key aim of modern intranets is to get plenty of contributions from lots of different people. On top of that you want contributions to be high quality, so that they’re engaging and useful. But that’s only half the battle, you also want your content owners to keep things up-to-date and to continue contributing after their initial burst of activity. It’s all about maintaining high levels of enthusiasm.

Stats graphA great way to do this is to share with them analytics about how their section is doing, and perhaps even show them how it’s doing versus other people’s sections. After all, who wouldn’t be interested in knowing how many times their piece has been read.

You could give them a login to Google Analytics, but I’ve always found that GA is pretty opaque to people who aren’t familiar with it. A better way to do it, is to take the time to create a report yourself, something that is going to be quick and easy to read and digest, rather than letting them drown in data.

Giving support and analytics on a regular basis to your content owners is not only providing positive reinforcement, but it’s also giving you a chance to keep up the dialogue between you and them. This is going to help reduce the chances of empty sections and content growing old and outdated.

View Joe’s previous video: making life easy for your content contributors.
Browse all ‘intranet planning’ videos.
Subscribe to our YouTube channel.

A 7-point framework for employee engagement in the digital workplace

Modern organisations are using a number of clever techniques to accelerate internal change and make it stick. This free e-book puts forward a simple and effective 7-point framework to use to deliver change campaigns and programmes.





We use cookies to give you the best experience on our site. By continuing to use our website, you are agreeing to our use of cookies. To find more about the cookies, please see our Privacy Policy