Joe explains that we always think about content publishing and intranet management as well as the ‘end-user’ experience. Content owners and intranet managers are so important to the success of your intranet.
Visual design is more than choosing colours and getting the ‘look n feel’ right. There are four crucual reaons why visual design is so important to intranet success and employee engagement.
One of the first things you define when designing a new intranet is the navigation. This can be done long before any intranet ‘designs’ are created.
The information architecture, how people navigate through the structure of your intranet, and how topics relate to one another, can make or break the usability of your intranet. By involving end-users in group and individual exercises you can discover what will work for people, and so meet users’ expectations with more intuitive navigation menus.
We involve end users in the very early stages of the intranet project, because it’s vital that the intranet supports people’s work and meets their actual needs. We never ask “what should be on the intranet” – rather, we work to understand common and important tasks, what currently frustrates people, and what could improve productivity and satisfaction.
At the start of most intranet projects, we need to find out more about the business and the things people want to fix and the challenges they face. But also, we need to get ‘buy-in’ from stakeholders across the business. We start with a discovery workshop with those stakeholders.