NewsWe're proud of our own work but we also pay attention when we see examples of other people's work in a similar space. This slide deck is a series of screen grabs from an advocacy campaign that launched recently in the UK. The campaign is designed to promote word-of-mouth around a new beer product to hit the market: Home Draught. It's an ideal product for WOM marketing - by its very nature it's a social product, something you are likely to see at parties and share with friends.
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With the Google Chrome OS coming out later this year, "working in the cloud" is becoming a serious option for many private users looking to manage documents, images, and everything else from any computer with internet access. But what about the big-money spenders - the businesses?
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Pew internet research summary on mobile access: some pretty big shifts in behaviour http://ht.ly/2ioFO
Loving Google's improvements to image search, even though I built that functionality on an intranet about a YEAR AGO.
